Social Media Manager

Swimoutlet

. Own SwimOutlet's organic social presence end to end .

Posted 9/22/2026full-timeRemote • United StatesMid-LevelSenior💰 $75,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing organic social media presence and content production, including video editing and motion graphics, while effectively engaging with community and analyzing performance metrics. Proven ability to lead ambassador programs and collaborate with cross-functional teams to drive measurable business results.

Highest-signal resume keywords

Organic Social Media ManagementVideo Editing and ProductionContent Calendar ManagementCommunity EngagementAmbassador Program Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video EditingMotion GraphicsContent ProductionPerformance Data AnalysisSocial Media Strategy

Soft Skills

Effective CommunicationJudgment in Community ManagementIndependent Problem Solving

Tools & Technologies

PremiereAfter EffectsCapCutFigmaCanva

Industry Keywords

Competitive Swimming BackgroundConsumer Brand ExperienceContent CalendarCross-Functional CollaborationPaid Social Content

About the role

Key responsibilities & impact

Own SwimOutlet's organic social presence end to end
Own production of social and paid social creative across short-form video, UGC, motion graphics and statics
Shoot and edit content on demand and on location, including pool decks and meets
Produce a consistent pipeline of testable creative for Meta and other paid social channels
Direct and produce UGC through the ambassador roster and creator network
Publish and schedule across social channels
Repurpose existing content into new formats and placements
Use internal designers, digital media support and external freelancers to extend production capacity
Use AI tools for ideation, scripting, editing, and image or video generation where useful
Own SwimOutlet's and Sporti's organic presence across Facebook, Instagram, TikTok and YouTube Shorts
Audit branded social channels within the first 60 days and recommend priorities
Manage Tolstoy shoppable video for on-site and retention relevance
Lead paid-social creative ideation and testing across hooks, angles, copy and formats
Meet weekly with the CMO to review paid creative performance and determine future production
Analyze CTR, CPM, thumbstop rate, hook rate, hold rate, engagement rate and outbound CTR
Run the ambassador program, including recruiting, briefing, tracking output, evaluating ROI and refining the roster
Manage community engagement across DMs, comments and tagged content; escalate sensitive matters
Align social content with buying, planning, product, launch and promotional priorities
Present weekly organic performance reporting
Monitor platform changes, trends, competitors and category trends
Steward SwimOutlet's voice and tone across organic, paid social and community
Work with the paid media team, which buys media and runs ad accounts

Requirements

What you’ll need

Competitive swimming background
Current access to a pool deck, coaches and swimmers
Must personally shoot, edit, cut motion graphics and design statics
3 or more years owning organic social for a consumer brand or retailer as the accountable person
Experience managing a content calendar, production schedule and cross-functional stakeholders independently
Comfortable producing on location, including on a pool deck and at a meet
Fluent in production tools such as Premiere, After Effects, CapCut, Figma or Canva
Community management judgment, including knowing what to escalate
Comfort with performance data, including understanding hook rate
Demonstrated experience creating paid social content that generated measurable business results
Experience managing an ambassador, creator, or influencer program with accountability for deliverables, performance and results
Ability to manage competing priorities independently, communicate effectively with executive stakeholders, and resolve issues with limited supervision
Working fluency with AI tools for content production is a plus, not a requirement
Must submit three to five work samples, including at least one video shot and edited and at least one motion or static ad

Benefits

Comp & perks

Health, dental, and vision coverage
401(k) with company match
Paid time off and holidays
Generous employee discount on SwimOutlet products
Home-office / remote-work support
Covered business travel