Swimoutlet

Social Media Manager

• Own SwimOutlet's organic social presence end to end
• Own production of social and paid social creative across short-form video, UGC, motion graphics and statics
• Shoot and edit content on demand and on location, including pool decks and meets
• Produce a consistent pipeline of testable creative for Meta and other paid social channels
• Direct and produce UGC through the ambassador roster and creator network
• Publish and schedule across social channels
• Repurpose existing content into new formats and placements
• Use internal designers, digital media support and external freelancers to extend production capacity
• Use AI tools for ideation, scripting, editing, and image or video generation where useful
• Own SwimOutlet's and Sporti's organic presence across Facebook, Instagram, TikTok and YouTube Shorts
• Audit branded social channels within the first 60 days and recommend priorities
• Manage Tolstoy shoppable video for on-site and retention relevance
• Lead paid-social creative ideation and testing across hooks, angles, copy and formats
• Meet weekly with the CMO to review paid creative performance and determine future production
• Analyze CTR, CPM, thumbstop rate, hook rate, hold rate, engagement rate and outbound CTR
• Run the ambassador program, including recruiting, briefing, tracking output, evaluating ROI and refining the roster
• Manage community engagement across DMs, comments and tagged content; escalate sensitive matters
• Align social content with buying, planning, product, launch and promotional priorities
• Present weekly organic performance reporting
• Monitor platform changes, trends, competitors and category trends
• Steward SwimOutlet's voice and tone across organic, paid social and community
• Work with the paid media team, which buys media and runs ad accounts