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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in CRM management and data analytics, with a strong focus on strategic planning and execution. Proven ability to lead cross-functional teams and drive user engagement through effective change management and stakeholder collaboration.
Highest-signal resume keywords
CRM ManagementData AnalyticsStrategic PlanningTeam LeadershipMarketing Automation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM ManagementData AnalyticsBusiness StrategyProcess ImprovementSales WorkflowsMarketing WorkflowsOperational WorkflowsKPI DevelopmentData InsightsTechnology Integration
Soft Skills
CommunicationInterpersonal SkillsAnalytical ThinkingProblem-SolvingCollaboration
Tools & Technologies
SalesforceMarketing Automation Tools
Industry Keywords
Strategic InitiativesChange ManagementUser EngagementStakeholder EngagementCross-Functional Collaboration
About the role
Key responsibilities & impact- Partner with senior leadership to create and execute long-term strategic plans aligned with Swinerton’s growth objectives and market positioning
- Lead collaborative assessments and workshops with cross-functional leaders to define future-state vision, strategic goals, and success metrics
- Prioritize enterprise-wide initiatives through strategic use cases and impact evaluation
- Drive accountability through KPIs, progress tracking, and transparent reporting
- Lead development, implementation, and execution of CRM and marketing automation strategy
- Drive CRM adoption, user engagement, and governance across departments
- Define system requirements and collaborate with IT and vendors on enhancements, integrations, and troubleshooting
- Monitor CRM data quality through analysis, validation rules, and scheduled reports
- Develop scalable CRM business processes supporting user adoption and operational efficiency
- Oversee companywide CRM training programs in virtual, in-person, and webinar formats
- Establish and track CRM KPIs and performance metrics to measure ROI
- Guide cross-functional teams executing CRM and pursuit strategic initiatives
- Serve as liaison and advocate across departments to align CRM and pursuit tools, analytics, and business strategies
- Foster collaboration, innovation, adaptability, continuous improvement, and thoughtful growth
- Promote alignment and user buy-in through stakeholder engagement and change management
Requirements
What you’ll need- 12+ years of experience in CRM management, data analytics, business strategy, or related fields
- 3-5+ years of experience managing individuals and cross-functional teams
- Proven track record of using data and technology to drive strategic initiatives and process improvements
- Strong knowledge of sales, marketing, and operational workflows in a corporate environment
- 5-10+ years of experience leading enterprise-wide technology and business process change initiatives
- Strategic thinking and ability to connect data insights with long-term organizational goals
- Strong analytical and problem-solving capabilities
- Ability to derive actionable insights from complex data sets
- Excellent communication and interpersonal skills
- Expertise in managing CRM platforms, such as Salesforce
- Expertise in marketing automation tools
- Demonstrated leadership and team-building abilities
- Ability to synthesize market and internal data to inform business and operational decisions
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) with company matching
- Employee Stock Ownership Program (ESOP)
- Individual stock ownership
- Paid vacation
- Paid sick leave
- Paid holidays
- Bereavement leave
- Employee assistance program
- Pre-tax flexible spending accounts
- Basic term life insurance and AD&D
- Business travel accident insurance
- Short and long term disability
- Financial wellness coaching
- Educational assistance
- Care.com membership
- ClassPass fitness membership
- DashPass delivery membership
- Additional term life insurance
- Long term care insurance
- Critical illness and accidental injury insurance
- Pet insurance
- Legal plan
- Identity theft protection
- Other voluntary benefit options
- Hybrid work arrangement
