Marketing Campaign Coordinator, Web

Swoop

. Create campaigns with accuracy and consistency, including audience segmentation, UTM parameters, tracking, and campaign naming conventions .

Posted 11/2/2026full-timeRemote • United StatesJuniorMid-Level💰 $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing campaigns, including audience segmentation, email marketing, and web operations. Proficient in utilizing marketing automation platforms and analytics tools to optimize performance and reporting.

Highest-signal resume keywords

Email MarketingMarketing Automation PlatformsCampaign Tracking FundamentalsWeb Analytics (GA4)Content Management Systems (CMS)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationUTM ParametersCampaign Naming ConventionsAttribution TrackingKPI ReportingEmail Building and DeploymentQA TestingCompliance RequirementsSalesforce Reports and DashboardsConversion Tracking

Soft Skills

Attention to DetailProject ManagementAbility to Meet Deadlines

Tools & Technologies

Salesforce Marketing CloudHubSpotMarketoGoogle Analytics 4WordPressWebflow

Industry Keywords

B2B MarketingHealthcare MarketingAdvertisingAdTech

Tech Stack

Tools & technologies

CloudWordPress

About the role

Key responsibilities & impact

Create campaigns with accuracy and consistency, including audience segmentation, UTM parameters, tracking, and campaign naming conventions
Manage campaign and email calendars, trackers, and assets
Build, test, and deploy newsletters, automated journeys, campaign emails, and internal emails
Run QA on rendering, links, personalization, and deliverability
Create proofs and execute approval workflows before publication
Maintain templates, audience lists, and suppression logic, including compliance requirements for unsubscribes and opt-outs
Manage attribution tracking across marketing and sales
Flag gaps in lead capture, form handling, and conversion paths
Create regular KPI reports for email, web, and campaign performance in one clear view
Build and maintain dashboards and reports for cross-functional teams, executive leadership, and stakeholders
Support Swoop.com and NimbleRx.com web operations
Contribute to web updates, troubleshoot issues, and document bugs
Report to the Marketing Campaign and Web Manager

Requirements

What you’ll need

A bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience
2 to 5 years of experience in marketing operations, digital marketing, email marketing, or web management, preferably in B2B, healthcare, advertising, or AdTech industries
Hands-on experience building and sending emails in an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud, HubSpot, Marketo)
Working knowledge of CRM and reporting tools
Experience with Salesforce reports and dashboards strongly preferred
Working knowledge of web analytics (GA4) and campaign tracking fundamentals (UTMs, conversion tracking, attribution basics)
Experience publishing and updating content in a CMS (e.g., WordPress, Webflow)
Strong attention to detail with a QA mindset and the ability to catch errors quickly
Ability to manage multiple projects and deadlines in a fast-paced environment

Benefits

Comp & perks

Rich opportunities for professional growth
Best Places to Work recognition from Business Intelligence Group in 2025 and 2026