VP, Marketing – P&C Insurance

Swyfft

. Define and champion Swyfft’s brand identity across all markets .

Posted 9/15/2026full-timeRemote • Alabama • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in property and casualty insurance marketing, particularly in CAT-exposed territories, with a strong focus on B2B and B2C communications. Proven ability to develop and execute data-driven marketing strategies that drive revenue growth and optimize campaign performance.

Highest-signal resume keywords

Property And Casualty Insurance ExpertiseB2B Marketing ExperienceCRM Platform ManagementData-Driven Marketing InitiativesStrong Written And Verbal Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCampaign Performance MeasurementContent CreationMarket AnalysisDigital Marketing Management

Soft Skills

Builder's MindsetStrong Aesthetic Instincts

Tools & Technologies

SalesforceHubSpotMarketing Automation ToolsAnalytics DashboardsCMS Platforms

Industry Keywords

CAT-Exposed TerritoriesCoastal WindFloodWildfireB2C Communications

About the role

Key responsibilities & impact

Define and champion Swyfft’s brand identity across all markets
Develop messaging frameworks communicating Swyfft’s expertise in CAT-exposed coastal regions and California markets
Differentiate the brand in competitive markets where trust, capacity, and responsiveness are key
Design and execute agent and broker recruitment campaigns to grow the distribution network
Build targeted outreach strategies for coastal property specialists, surplus lines producers, and independent agents
Develop co-marketing programs and collateral for distribution partners
Oversee digital marketing channels including website, email, SEO/SEM, LinkedIn, and emerging platforms
Create content, thought leadership articles, market updates, CAT event communications, and producer resources
Use data analytics to measure campaign performance and optimize media spend
Monitor and synthesize industry trends, regulatory developments, and competitive dynamics across active states
Translate complex underwriting and product information into marketing narratives
Provide market insight to the executive team for go-to-market strategy and state expansion decisions
Identify, plan, and maximize presence at industry events and conferences
Develop trade show strategies and post-event follow-up programs; measure ROI
Manage the marketing function, vendors, and a small internal team
Operate efficiently within budget constraints

Requirements

What you’ll need

7+ years of progressive marketing experience
Minimum of 3-5 years in property & casualty insurance
Demonstrated knowledge of the property and casualty insurance market, particularly in CAT-exposed territories (coastal wind, flood, wildfire)
Experience with both B2B marketing (agents, brokers, wholesale distribution channels) and B2C or policyholder-facing communications
Experience managing and utilizing CRM platforms (Salesforce, HubSpot), marketing automation tools, and analytics dashboards
Strong written and verbal communication skills
Builder's mindset; experience launching initiatives and building structure in fast-moving environments
Keen eye for design and strong aesthetic instincts
Experience driving revenue growth, pipeline creation, and GWP through measurable marketing strategies
Experience leading high-impact, data-driven marketing initiatives with measurable ROI
Bachelor’s degree in Marketing, Business, Communications, or a related field required
Proficient with modern MarTech stacks, including Salesforce, HubSpot, CMS platforms, analytics and creative tools
Ability to communicate effectively using Slack and MS Teams; comfortable sharing screens and video chatting
Reliable high-speed internet connectivity
Designated quiet work from home space

Benefits

Comp & perks

Medical, Dental, and Vision
Short- and Long-Term Disability (Company Paid)
Voluntary Long-Term Disability
Employee Life & AD&D (Company Paid)
Voluntary Employee, Spouse, and Child Life & AD&D
Healthcare, Dependent Care and Transit FSA, and Healthcare Savings Account (HSA)
401K with a generous matching contribution and no vesting schedule
20 days of PTO annually (prorated based on hire date)
Company Paid Holidays
2 “Choose Your Own Holidays”