Area Sales Manager – Northern Bavaria

Sylvania Group

. Develop and maintain business relationships with existing customers to achieve sustainable revenue growth and increase market share .

Posted 10/12/2026full-timeErlangen • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong sales acumen in technical products, with a focus on developing business relationships and driving revenue growth. Proficient in managing customer portfolios and executing strategic sales initiatives within the lighting industry.

Highest-signal resume keywords

Sales Experience In Technical ProductsCustomer Relationship ManagementLighting Industry KnowledgeExcellent Communication SkillsFluent In German And English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentProject ManagementNegotiation SkillsMarket AnalysisCustomer Portfolio Optimization

Soft Skills

Independent Working StyleStructured ApproachSolution-Oriented MindsetHigh InitiativeProfessional Demeanor

Certifications & Qualifications

Vocational Training In Commercial Or Technical Field

Industry Keywords

Electrical InstallersElectrical WholesalersProject BusinessKey-Account ManagementSales Territory Management

About the role

Key responsibilities & impact

Develop and maintain business relationships with existing customers to achieve sustainable revenue growth and increase market share
Manage and further develop electrical installers, electrical wholesalers, planners, architects, project leads, and public institutions
Actively acquire new customers and optimize the existing customer portfolio
Independently manage the commercial development of the sales territory, with a focus on profitability
Travel throughout Germany for key-account and end-user projects, particularly strategically important tenders and project phases
Work closely with Sales Management, Internal Sales, and adjacent specialist departments
Actively drive the further development of the Northern Bavaria sales region

Requirements

What you’ll need

Completed vocational training in a commercial or technical field, combined with solid sales experience in technical products requiring explanation
Excellent communication and negotiation skills, a professional demeanor, and a strong focus on closing deals
Independent, structured, and solution-oriented working style, with a high degree of initiative
Experience in lighting and in-depth knowledge of project business
Very good written and spoken German and English
Willingness to travel within the sales region
Motivation to actively develop the sales region further

Benefits

Comp & perks

An interesting role offering considerable scope for personal development
A dynamic, open team with flat hierarchies
Comprehensive on-the-job training
An exciting international business environment
An attractive compensation package comprising fixed and variable components, plus an occupational pension scheme
Company car, also available for private use
Professional development opportunities