B2C Manager DACH

Sylvania Group

. Build, manage, and expand key accounts across international, national, independent retail, and e-commerce channels .

Posted 9/21/2026full-timeErlangen • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Key Account Management and Business Development within the DIY and FMCG sectors, leveraging strong analytical skills to drive revenue growth and optimize product placement. Proficient in developing Joint Business Plans and executing strategic negotiations with retail partners.

Highest-signal resume keywords

Key Account ManagementBusiness DevelopmentCategory ManagementNegotiation SkillsFluent German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales AnalysisMarket Data EvaluationJoint Business PlansCategory Management PrinciplesRevenue Growth Strategies

Soft Skills

Results-Oriented ApproachEntrepreneurial MindsetStrong Presentation SkillsInitiative

Tools & Technologies

MS OfficeCRM Systems

Certifications & Qualifications

Commercial ApprenticeshipUniversity Degree in Sales or Marketing

Industry Keywords

DIY SectorB2C EnvironmentFMCGLightingElectronics

About the role

Key responsibilities & impact

Build, manage, and expand key accounts across international, national, independent retail, and e-commerce channels
Actively drive revenue and growth targets in the DIY, specialist retail, and e-commerce sectors
Identify, approach, and acquire new customers in physical and digital retail
Develop and implement customer-specific Joint Business Plans (JBPs) to achieve shared growth objectives
Lead price, terms, and contract negotiations with strategic retail partners
Apply category management principles (the 4 Ps) to increase sales and optimize product placement
Analyze sales and market data to identify opportunities and derive sales-promoting initiatives
Work closely with Marketing, Product Management, and Supply Chain to implement promotions and product launches
Continuously monitor the market and competition across the DACH region to secure sustainable revenue opportunities

Requirements

What you’ll need

Completed commercial apprenticeship or university degree, preferably with a focus on Sales or Marketing
Several years of experience in national and international account management, ideally in a B2C environment
Demonstrable network in the DIY sector
Proven success in Business Development, Key Account Management, or Category Management—preferably in lighting, electronics, or FMCG
Strong negotiation and presentation skills, combined with a results-oriented approach
Entrepreneurial mindset and the initiative to identify and capitalize on new business opportunities
Strong analytical skills and experience evaluating market and sales data for strategic decision-making
Proficiency in MS Office and CRM systems
Fluent German at a professional negotiating level and very good written and spoken English
Based in Germany and willing to travel within the DACH region; experience in an international or matrix organization is an advantage

Benefits

Comp & perks

An interesting role offering significant scope for personal and professional development
A dynamic, open team with flat hierarchies
Comprehensive on-the-job training
An exciting international business environment
An attractive compensation package consisting of a fixed salary, variable compensation, and an employer-sponsored pension plan
Company car, also available for private use
Good work-life balance through flexible working hours and the option to work from home
Professional development opportunities