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B2C Manager DACH
Sylvania Group. Build, manage, and expand key accounts across international, national, and independent retail and e-commerce channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in key account management and business development within the DIY sector, leveraging strong negotiation and analytical skills to drive revenue growth. Proficient in developing Joint Business Plans and collaborating with cross-functional teams to optimize product placement and market strategies.
Highest-signal resume keywords
Key Account ManagementBusiness DevelopmentCategory ManagementNegotiation SkillsAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Data AnalysisJoint Business Plans DevelopmentMarket EvaluationRevenue ManagementContract Negotiation
Soft Skills
Results-Oriented ApproachEntrepreneurial MindsetPresentation Skills
Tools & Technologies
MS OfficeCRM Systems
Certifications & Qualifications
Commercial TrainingDegree in Sales or Marketing
Industry Keywords
DIY SectorB2C EnvironmentFMCGLightingElectronics
About the role
Key responsibilities & impact- Build, manage, and expand key accounts across international, national, and independent retail and e-commerce channels
- Proactively manage revenue and growth targets across DIY, specialty retail, and e-commerce
- Identify, approach, and acquire new customers in physical and digital retail
- Develop and implement customer-specific Joint Business Plans (JBPs) to achieve shared growth objectives
- Lead price, terms, and contract negotiations with strategic retail partners
- Apply category management principles (the 4 Ps) to increase sales and optimize product placement
- Analyze sales and market data to identify opportunities and develop sales-promoting initiatives
- Work closely with Marketing, Product Management, and Supply Chain to implement promotions and product launches
- Continuously monitor the DACH market and competitive landscape to secure sustainable revenue potential
Requirements
What you’ll need- Completed commercial training or degree, preferably with a focus on Sales or Marketing
- Several years of experience in national and international account management, ideally in a B2C environment
- Demonstrated network within the DIY sector
- Proven success in business development, key account management, or category management—preferably in lighting, electronics, or FMCG
- Strong negotiation and presentation skills, combined with a results-oriented approach
- Entrepreneurial mindset and initiative to identify and capitalize on new business opportunities
- Strong analytical skills and experience evaluating market and sales data to support strategic decision-making
- Proficient in MS Office and CRM systems
- Business-fluent German and very good written and spoken English
- Based in Germany and willing to travel within the DACH region; experience in an international or matrix environment is an advantage
Benefits
Comp & perks- An interesting role offering plenty of scope for personal development
- A dynamic, open team with flat hierarchies
- Comprehensive on-the-job training
- An exciting international business environment
- An attractive compensation package consisting of a fixed and variable component, plus an occupational pension plan
- Company car, also available for private use
- Good work-life balance through flexible working hours and the option to work from home
- Professional development opportunities