AVP, Specialty and Wellness

Synchrony

. Manage marketing planning for Audiology, Optometry, and Ophthalmology .

Posted 9/15/2026full-timeStamford • Arizona • United StatesLead💰 $90,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing multi-channel marketing campaigns, particularly in B2B and B2B2C environments, while leveraging analytics and insights to optimize performance and drive growth. Strong project management and collaboration skills are essential for coordinating cross-functional teams and presenting strategic plans to stakeholders.

Highest-signal resume keywords

Multi-Channel Marketing CampaignsB2B Marketing ExperienceSalesforce CRM and Marketing CloudProject Management SkillsData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PlanningCampaign AnalyticsOmni-Channel ProgramsBudget TrackingMarket Trend AnalysisLifecycle MarketingCreative Agency Account ManagementPricing and Promotions StrategyClient-Facing PresentationsResearch and Insights Utilization

Soft Skills

Strong Communication SkillsCollaboration SkillsInfluencing Without AuthorityFlexibility and Willingness to Travel

Tools & Technologies

Salesforce CRMMarketing CloudAI/MarTech SolutionsPaid Media Concepts

Industry Keywords

Audiology MarketingOptometry MarketingOphthalmology MarketingHealthcare MarketingFinancial Products Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage marketing planning for Audiology, Optometry, and Ophthalmology
Translate market trends and buyer journeys into data-driven plans
Align plans with partner and product growth goals and identify efficiency opportunities
Present marketing plans, business reviews, and marketing calendars to leadership, stakeholders, and partners
Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention
Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage
Innovate offers, pricing, and promotions to improve usage and retention
Drive cardholder and provider lifecycle activation, reactivation, engagement, and cross-shopping
Manage CareCredit brand presence in-market with Brand
Manage industry relationships and execute partnership marketing plans
Coordinate with Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, and Creative/Agency teams
Manage cross-functional projects and collaboration across multiple management levels
Serve as Sight & Sound industry subject-matter expert for omni-channel campaigns
Use research, analytics, and insights to optimize plans and ROI
Track budgets and expenses
Leverage AI/MarTech to improve efficiency and operating rhythm
Handle special projects as needed

Requirements

What you’ll need

Bachelor’s Degree or, in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience
Minimum 4+ years’ experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location)
Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders
Demonstrated experience in B2B marketing; B2B2C experience strongly preferred
Willingness and flexibility to travel up to 30% and for business as required
Audiology, Optometry, Ophthalmology, Healthcare, or financial products marketing experience is a plus
Experience with Salesforce CRM and Marketing Cloud or comparable platforms
Working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization
Strong project management and prioritization skills
Ability to interpret campaign/market analytics and pivot plans/tactics to drive growth
Creative agency account management experience
Strong communication and collaboration skills with ability to influence without authority
Must be 18 years or older
Must have a high school diploma or equivalent
Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding
Must be able to satisfy Section 19 of the Federal Deposit Insurance Act
Legal authorization to work in the U.S. is required
Synchrony will not sponsor employment visas for this job opening

Benefits

Comp & perks

Option to work from home near one of Synchrony’s Hubs or come into one of its offices
In-person engagement activities including regular business or team meetings, training and culture events
Annual bonus based on individual and company performance
Inclusive culture and Employee Resource Groups (ERGs)
Reasonable accommodation for qualified individuals with disabilities