AVP, Specialty and Wellness Marketing

Synchrony

. Manage marketing planning for Audiology, Optometry, and Ophthalmology, translating trends and buyer journeys into data-driven plans .

Posted 9/15/2026full-timeStamford • Arizona • United StatesLead💰 $90,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing multi-channel marketing campaigns, leveraging data-driven insights to optimize strategies and enhance brand presence. Proven ability to collaborate across functions and present marketing plans to stakeholders while driving B2B and B2B2C initiatives.

Highest-signal resume keywords

Multi-Channel Marketing CampaignsB2B Marketing ExperienceSalesforce CRMMarketing CloudClient-Facing Presentations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing PlanningData-Driven StrategiesCampaign OptimizationBudget TrackingAnalytics and Insights

Soft Skills

CollaborationPresentation SkillsFlexibilityClient Management

Tools & Technologies

Salesforce CRMMarketing CloudAI/MarTechPaid MediaLanding Pages

Industry Keywords

AudiologyOptometryOphthalmologyB2B2C InitiativesBrand Management

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage marketing planning for Audiology, Optometry, and Ophthalmology, translating trends and buyer journeys into data-driven plans
Align marketing plans with partner and product growth goals and identify efficiency opportunities
Present marketing plans, business reviews, and marketing calendars to leadership, stakeholders, and partners
Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention
Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage
Innovate offers, pricing, and promotions to improve usage and retention
Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross-shop
Manage CareCredit brand presence in-market with Brand
Manage industry relationships and execute partnership marketing plans
Coordinate cross-functional work across Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency, with no direct reports
Manage cross-functional projects and drive collaboration across multiple management levels
Serve as Sight & Sound industry subject matter expert for omni-channel campaigns
Use research, analytics, and insights to optimize plans and ROI
Track budgets and expenses
Leverage AI/MarTech to improve efficiency and operating rhythm
Handle special projects as needed

Requirements

What you’ll need

Bachelor’s Degree, or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience
Minimum 4+ years’ experience developing and executing multi-channel marketing campaigns
Client-facing experience presenting plans, results, and recommendations to partner stakeholders
Demonstrated B2B marketing experience; B2B2C experience strongly preferred
Willingness and flexibility to travel up to 30% and as required for business
Must be 18 years or older
Must have a high school diploma or equivalent
Willingness to take a drug test, submit to a background investigation, and submit fingerprints
Must satisfy Section 19 of the Federal Deposit Insurance Act requirements
Legal authorization to work in the U.S.; employment visa sponsorship is not available
Experience with Salesforce CRM and Marketing Cloud or comparable platforms is desired
Working knowledge of paid media, landing pages, tagging/measurement, and optimization is desired
Creative agency account management experience is desired

Benefits

Comp & perks

Annual bonus based on individual and company performance
Flexible work options, including working from home near a Hub or working from an office
In-person engagement activities including business/team meetings, training, and culture events
Inclusive culture and Employee Resource Groups (ERGs)
Reasonable accommodations for applicants and employees with disabilities