AVP, Specialty & Wellness

Synchrony

. Own client-level and market-level marketing activation for a portfolio of Specialty & Wellness clients and partners .

Posted 9/16/2026full-timeChicago • Arizona • United StatesLead💰 $90,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel marketing campaigns, with a strong focus on B2B marketing and client engagement. Proficient in utilizing analytics and CRM tools to optimize marketing strategies and drive measurable results.

Highest-signal resume keywords

Multi-Channel Marketing CampaignsB2B MarketingSalesforce CRMProject ManagementClient-Facing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingDigital MarketingSocial Media MarketingDirect Mail MarketingCampaign ExecutionAnalyticsSegmentationKPI TrackingJourney MappingOptimization

Soft Skills

Strong CommunicationCollaborationInfluencing Without AuthorityPrioritizationProject Management

Tools & Technologies

Salesforce Marketing CloudEmail Automation ToolsAnalytics PlatformsCRM SystemsPaid Media Concepts

Industry Keywords

Healthcare MarketingWellness MarketingSpecialty ServicesFinancial Products MarketingFranchise Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own client-level and market-level marketing activation for a portfolio of Specialty & Wellness clients and partners
Serve as marketing owner and primary point of contact for assigned clients/partners
Align marketing priorities with partner objectives and Specialty & Wellness growth goals
Develop quarterly and annual client marketing plans, integrated calendars, and activation roadmaps
Coordinate priorities with Sales and Client leaders
Support partner operating rhythms, campaign plans, program updates, and QBR content
Lead end-to-end multi-channel B2B and B2B2C campaign execution
Drive provider/location onboarding and engagement, consumer applications, approvals, purchase volume, usage, and retention
Execute account-based and segment-based marketing for priority partner segments and locations
Drive point-of-sale and in-location conversion through toolkits, signage, scripts, and training materials
Build and optimize market acquisition and lifecycle communications, including email automation and journey mapping
Create and manage case studies, webinars, one-pagers, playbooks, emails, and partner toolkits
Use analytics, testing, and segmentation to optimize targeting, messaging, channel mix, and offers/promotions
Track and communicate KPIs including leads, conversion, applications, approvals, purchase volume, usage, and ROI
Coordinate cross-functional work across Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative, and agency teams
Perform other duties and special projects as assigned

Requirements

What you’ll need

Bachelor’s Degree or, in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience
Minimum 4+ years’ experience developing and executing multi-channel marketing campaigns
Experience with email/CRM, digital, social, direct mail and/or in-location marketing
Client-facing experience presenting plans, results, and recommendations to partner stakeholders
Demonstrated experience in B2B marketing
Willingness and ability to travel up to 30% and as required for business
Must be 18 years or older
Must have a high school diploma or equivalent
Must be willing to take a drug test, submit to a background investigation, and submit fingerprints during onboarding
Must satisfy Section 19 of the Federal Deposit Insurance Act
Legal authorization to work in the U.S. required
Employment visa sponsorship is not available now or in the future
Experience with multi-location, franchise, or enterprise partner models preferred
Healthcare/wellness, specialty services, or financial products marketing experience is a plus
Experience with Salesforce CRM and Marketing Cloud or comparable platforms
Working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization
Strong project management and prioritization skills
Strong communication and collaboration skills with ability to influence without authority

Benefits

Comp & perks

Flexible work arrangement with the option to work from home near one of the employer’s Hubs or come into an office
In-person business or team meetings, training, and culture events at the nearest Hub
Annual bonus based on individual and company performance
Inclusive culture and Employee Resource Groups (ERGs)
Reasonable accommodations for applicants and employees with disabilities