AVP, Specialty & Wellness Marketing – Focus Markets

Synchrony

. Own client- and market-level marketing strategy and activation for Specialty & Wellness focus markets .

Posted 9/22/2026full-timeUnited StatesLead💰 $90,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel marketing strategies, particularly in B2B and B2B2C environments, while leveraging analytics and MarTech tools to optimize campaign performance and drive client engagement.

Highest-signal resume keywords

Multi-Channel Marketing CampaignsB2B Marketing ExperienceSalesforce CRM and Marketing CloudProject Management SkillsHealthcare/Wellness Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data-Driven Marketing PlansCampaign Analytics InterpretationEmail AutomationJourney MappingContent ManagementMarket ResearchKPI TrackingAcquisition MarketingLifecycle MarketingInfluencer Campaign Management

Soft Skills

Strong Communication SkillsCollaboration SkillsInfluencing Without AuthorityClient-Facing ExperienceCreative Problem Solving

Tools & Technologies

MarTech CapabilitiesPaid Media ConceptsAnalytics ToolsSales Enablement ToolsDigital Marketing Platforms

Industry Keywords

Specialty ServicesWellness MarketsFinancial Products MarketingFranchise Partner ModelsOmnichannel Campaigns

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own client- and market-level marketing strategy and activation for Specialty & Wellness focus markets
Serve as the industry expert for key Wellness markets
Translate market trends, customer needs, and buyer journeys into data-driven marketing plans
Build and execute multi-touch, multi-channel B2B and B2B2C campaigns across paid media, social, influencers, email, direct mail, training, and sales enablement
Partner with GMs, Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and agency teams
Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders, and partners
Drive point-of-sale and in-location conversion through toolkits, signage, scripts, and training materials
Drive provider/location onboarding and engagement, consumer applications and purchase volume, and usage and retention
Build and optimize acquisition and lifecycle marketing, including email automation and journey mapping
Create and manage content such as case studies, webinars, one-pagers, playbooks, emails, and partner toolkits; optimize content for GEO and LLMs
Identify and manage KOL and influencer campaigns
Manage CareCredit brand presence in-market
Manage industry event execution across assigned markets
Serve as marketing owner and primary point of contact for assigned clients and partners
Develop quarterly and annual client marketing plans, integrated calendars, and activation roadmaps
Execute targeted account-based and segment-based marketing for priority partner segments and locations
Use analytics, testing, segmentation, market research, and customer insights to optimize performance and ROI
Track and communicate KPIs including leads, conversion, applications, approvals, purchase volume, usage, and ROI
Manage budgets and expenses for assigned marketing programs
Leverage AI and MarTech capabilities to improve execution and measurement
Influence and coordinate cross-functional work without direct reports
Manage cross-functional projects and collaborate across multiple management levels
Serve as a Specialty & Wellness subject-matter expert on omnichannel campaigns
Perform other duties and special projects as assigned

Requirements

What you’ll need

Bachelor’s degree or, in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience
Minimum 4+ years of experience developing and executing multi-channel marketing campaigns
Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders
Demonstrated experience in B2B marketing; B2B2C experience strongly preferred
Willingness and ability to travel up to 30% and as required for business
Experience with multi-location, franchise, or enterprise partner models
Healthcare/wellness, specialty services, or financial products marketing experience is a plus
Experience with Salesforce CRM and Marketing Cloud or comparable platforms
Working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization
Strong project management and prioritization skills
Strong communication and collaboration skills, with ability to influence without authority
Ability to interpret campaign and market analytics and pivot plans and tactics to drive growth
Creative agency account management experience
Must be 18 years or older
Must have a high school diploma or equivalent
Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding
Must be able to satisfy Section 19 of the Federal Deposit Insurance Act requirements
Legal authorization to work in the U.S. is required
Employer will not sponsor employment visas

Benefits

Comp & perks

Flexible work options, including working from home near a Hub or working from an office
In-person engagement activities including business or team meetings, training, and culture events
Annual bonus based on individual and company performance
Inclusive culture and Employee Resource Groups (ERGs)
Reasonable accommodations for qualified individuals with disabilities