Health & Wellness Account Manager

Synchrony

. Serve as a strategic business lead for the line of business and drive Demand Generation thought leadership .

Posted 11/4/2026full-timeUnited StatesMid-LevelSenior💰 $90,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign strategy and execution, with a strong focus on omnichannel marketing and client relationship management. Proven ability to lead cross-functional teams, optimize processes, and leverage data-driven insights to drive business growth.

Highest-signal resume keywords

Campaign StrategyOmnichannel ExecutionClient Relationship ManagementProject ManagementAgile Methodologies

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing ExperienceProject ManagementTactical Omnichannel ExecutionPaid Media ExecutionDigital AudiencesWorkfront PlatformData-Driven Decision MakingProcess ImprovementCampaign OptimizationForecasting

Soft Skills

Excellent OrganizationCommunication SkillsCritical ThinkingMentoringInfluencing

Tools & Technologies

AI ToolsLiverampAgile ToolsCampaign Management SoftwareEmail Marketing Platforms

Industry Keywords

Demand GenerationClient MarketingCross-Functional CollaborationChange ControlCompliance

About the role

Key responsibilities & impact

Serve as a strategic business lead for the line of business and drive Demand Generation thought leadership
Coordinate recommendations, identify process improvements, strengthen frameworks, improve efficiency, and enable scalable ways of working
Operate as a senior contributor and emerging leader using a data-driven, self-motivated approach
Leverage campaign strategy and execution expertise to optimize client campaigns and support strategic business initiatives
Manage campaign execution across direct mail, email, paid media, earned media, and Marketplace
Build strategic client relationships as a trusted advisor and influencer
Translate industry trends into forward-looking solutions supporting competitive positioning and long-term objectives
Lead cross-functional client marketing meetings and collaborate with functional experts on execution solutions
Act as Agile team scrum master when needed
Manage strategic client projects and lead process improvements across channels
Serve as liaison and central contact for milestone tracking, change control, process exceptions, and omnichannel optimization
Establish and lead campaign portfolio review processes with client marketing teams
Plan and forecast channel capacity, prioritize campaigns, and manage workload balancing with internal teams
Coordinate campaign incident management and corrective actions with remediation subject matter experts and compliance teams
Build relationships across functional areas supporting marketing execution plans
Mentor junior Account Managers and guide internal teams
Perform other duties and special projects as assigned

Requirements

What you’ll need

Bachelor’s Degree OR high school diploma/GED and 6+ years of professional experience in sales, marketing, or operations in a corporate environment
Minimum of 4 years of marketing experience including Project Management and client relationship experience
Ability and flexibility to travel for business as required
Demonstrated experience with tactical omnichannel execution across multiple channels
General understanding of Paid Media execution components including tagging, trafficking, digital audiences (Liveramp) for Search, Social, Display/Programmatic and Affiliate
Familiarity with AI tools and eagerness to learn/leverage them
Agile skill sets, team, process, tools and/or methods experience is a plus
Proven client relationship management skills and experience developing plans and consistently meeting deadlines
Project management experience leveraging the Workfront platform for campaign execution
Excellent organization, communication, and critical thinking skills
Ability to navigate a fast-paced environment, synthesize information, connect the dots, and anticipate needs/impacts across the business
Ability to present to executives and leadership teams; inspire and persuade
Must be 18 years or older
Must have a high school diploma or equivalent
Willingness to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding
Ability to satisfy Section 19 of the Federal Deposit Insurance Act
Legal authorization to work in the U.S.; employment visa sponsorship is not available

Benefits

Comp & perks

Annual bonus based on individual and company performance
Flexibility to work from home near a Hub or come into an office
In-person engagement activities including business or team meetings, training and culture events
Employee Resource Groups (ERGs)
Inclusive, award-winning culture
Reasonable accommodations for qualified individuals with disabilities