Manager, Campaign Operations

Synchrony

. Manage and execute marketing campaigns for Synchrony Financial clients within the Performance Marketing COE .

Posted 10/15/2026full-timeHyderabad • IndiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and executing marketing campaigns within the financial domain, utilizing CRM tools and analytics for data-driven decision-making. Proficient in compliance adherence and process improvement initiatives to optimize campaign performance.

Highest-signal resume keywords

Campaign OperationsCRM ToolsData IntegrationFinancial Domain ExperienceCompliance Regulations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementData SegmentationProcess ImprovementTrigger-Based CampaignsAnalytics Data Visualization

Soft Skills

Detail-OrientedCollaborationProject Management

Tools & Technologies

SAS/CISalesforceAdobeUnicaTableauSAS VACDP

Industry Keywords

Omnichannel CampaignsCompliance PoliciesCustomer JourneySegmentation ReportingBankcard Laws

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Manage and execute marketing campaigns for Synchrony Financial clients within the Performance Marketing COE
Work with client marketing managers to execute omnichannel campaigns and potential automation
Partner with the team leader on critical projects such as customer journey and profile initiatives
Execute campaigns while adhering to compliance policies and maintaining 100% accuracy and timeline KPIs
Provide subject matter expertise in CRM tools, Synchrony data warehouses, segmentation reporting, suppression exclusions and file outputs
Propose, initiate and execute process improvements for campaign data file execution
Support data integration activities within CDP and CRM platforms
Develop rules and configure flows for trigger-based campaign projects
Participate in Agile PODs to drive automation and optimization
Own critical projects such as Prescreen, Reissues and upgrades
Support team engagement activities and collaboration

Requirements

What you’ll need

Bachelor’s degree with 2+ years of working experience in Campaign Operations domain with CRM tools such as SAS/CI, Salesforce, Adobe or Unica, or in lieu of a degree 4+ years of working experience in Campaign Operations domain with these CRM tools
2+ years of experience in the financial domain
Good understanding of the financial domain
Basic knowledge of applicable bankcard laws, compliance regulations and operating instructions
Experience of CDP is a plus
Ability to manage and execute campaigns in a detail-oriented environment
Ability to develop and implement new procedures/programs
Knowledge of analytics data visualization tools such as Tableau and SAS VA
Must meet stated internal applicant eligibility criteria if applying internally: notify manager and HRM, maintain updated profile and resume, not be on a corrective action plan; L7+ employees must have completed 18 months in the organization and 12 months in current role and level

Benefits

Comp & perks

Option to work from home or workspaces in Regional Engagement Hubs
Flexibility in working arrangements
In-person business or team meetings, trainings, and culture events