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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading marketing strategy and execution within the financial services sector, with a strong focus on analytics, team leadership, and cross-functional collaboration. Proven ability to drive platform growth and optimize customer experiences through strategic partnerships and innovative marketing initiatives.
Highest-signal resume keywords
15 Years+ Experience In MarketingLeadership Experience In Large Matrix OrganizationsStrong Influencing Experience With CEOsP&L Experience Of Business UnitsBroad Marketing Experience Across Partner And Direct-To-Consumer Models
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyAnalyticsProgram ExecutionConsumer MarketingDigital MarketingCross-Functional LeadershipNetwork ExpansionCampaign StrategiesPerformance MetricsOperational Excellence
Soft Skills
Team LeadershipCollaborative Vision-CreationDecisive LeadershipChange LeadershipTalent Development
Certifications & Qualifications
Bachelor's DegreeMBA (Desired)
Industry Keywords
Financial ServicesRegulatory OversightConsumer EngagementCredit Industry TrendsAffiliate ProgramsClient RelationshipsMarket InsightsBrand StrategyLoyalty ProgramsAdvertising Compliance
About the role
Key responsibilities & impact- Lead marketing strategy, team leadership and program execution for Synchrony’s Home & Auto platform in the U.S.
- Lead marketing strategy across $30B in assets, consumer marketing, analytics, advertising execution, digital, agentic commerce, small business and network expansion
- Collaborate with the Chief Growth Officer, Platform CEO, Business Development Leader, Compliance Organization and Sales Leaders to drive platform growth
- Lead multiple Industry Marketing Leaders and collaborate with Sales counterparts supporting more than 60,000 retail partners
- Set strategic direction for network strategies and lead execution
- Deliver strategic priorities for enterprise-wide opportunities across Synchrony products, capabilities and customer experiences
- Develop team members through executive coaching, talent development and interactive engagement
- Serve as principal marketing contact on client issues, secure funding and support initiatives, and identify strategic partnerships and marketing opportunities
- Oversee cross-sell integrations and affiliate programs with partners, merchants and aggregators
- Lead cross-functional initiatives with Analytics, Credit, Finance, Sales, Strategy, Product, Consumer Engagement and IT leaders
- Partner with Corporate Affairs and Brand teams on brand strategy, thought leadership, reputation management and legislative engagement
- Use customer, partner and market insights and performance metrics to prioritize investments, optimize returns and achieve growth targets
- Drive value proposition enhancements, new product and network opportunities, and innovation
- Act as a change leader aligning stakeholders and clients around shared priorities and sustained execution
- Deliver repeat sales and loyalty among existing cardholders through offers, targeting and campaign strategies
- Build and lead a high-performing marketing organization with accountability, collaboration and continuous improvement
- Monitor competitor and credit industry trends to identify innovation opportunities
- Represent Synchrony marketing capabilities in Large Partner Business Development and develop growth strategies to support winning deals
- Develop and execute platform growth initiatives prioritized by platform leadership
- Ensure operational excellence and strong controls in loyalty, campaign execution and advertising compliance
Requirements
What you’ll need- Bachelor’s degree and 15 Years+ experience in Marketing, Strategy or General Management in Financial Services; or, in lieu of a degree, High School Diploma / GED and 18 Years+ experience in Marketing, Strategy or General Management in Financial Services
- 15 Years+ experience in Analytics or related quantitative or P&L areas
- Leadership experience in large matrix organizations with strong regulatory oversight
- Leadership experience leading or serving as a C-level functional leader of a large business unit in a major financial services organization
- Strong influencing experience and capability with CEOs and C-level officers of large publicly traded organizations
- Strong credibility in finance or quantitative analytics functions
- Ability to lead multiple long-tenured executive-level professionals of large organizations
- Collaborative vision-creation experience
- Ability and flexibility to travel for business as required
- Must be 18 years or older
- Must have a high school diploma or equivalent
- Must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of onboarding
- Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
- Legal authorization to work in the U.S. is required
- Synchrony will not sponsor employment visas for this job opening
- Desired: MBA
- Desired: P&L experience of business units
- Desired: Ability to balance interconnected client relationships and priorities across large publicly traded retailers and small to medium-sized merchants
- Desired: Broad marketing experience across partner and direct-to-consumer business models
- Desired: Ability to integrate digital capabilities into acquisition, engagement and growth strategies
- Desired: Decisive, candid and open leadership style
Benefits
Comp & perks- Flexibility to work from home near one of Synchrony’s Hubs or come into one of its offices
- In-person engagement activities such as regular business or team meetings, training and culture events
- Annual Incentive Plan target of 40% of salary
- Annual Equity target of 40% of salary
- Inclusive culture and Employee Resource Groups (ERGs)
- Reasonable accommodations for qualified individuals with disabilities