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Synchrony

VP, Client Marketing

Synchrony

. Develop and manage the lifecycle journey for providers enrolled in the CareCredit provider loyalty program .

Posted 9/15/2026full-timeChicago • Arizona • United StatesLead💰 $110,000 - $185,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and managing loyalty marketing programs, with a focus on provider engagement and personalization. Proven ability to work cross-functionally and drive measurable results through strategic marketing initiatives.

Highest-signal resume keywords
Loyalty MarketingCampaign Strategy and ExecutionCross-Functional LeadershipMarketing Personalization PlatformsB2B and Consumer Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
MarketingEvent MarketingDirect MailEmail MarketingDigital MarketingSocial MarketingKey Performance IndicatorsProvider Journey DevelopmentSweepstakes ManagementReferral Program Management
Soft Skills
Strong Communication SkillsAbility to Manage Multiple ProjectsFlexibility to Travel
Tools & Technologies
SalesforceAnalytics
Certifications & Qualifications
Bachelor's DegreeMBA (Desirable)
Industry Keywords
Financial Services MarketingHealthcare MarketingBrand EngagementProvider Loyalty ProgramSection 19 Compliance

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Develop and manage the lifecycle journey for providers enrolled in the CareCredit provider loyalty program
  • Provide a world-class experience for CareCredit loyalty program providers
  • Partner with the Loyalty Marketing Leader to develop program enhancements and communicate them throughout the CareCredit organization
  • Develop a new provider journey using financial rewards, benefits, experiences, and education to build excitement, loyalty, and provider practices
  • Manage ad-hoc and large-scale sweepstakes from rules creation through prize fulfillment
  • Manage a referral program that drives new providers to CareCredit through financial incentives
  • Develop an omnichannel program across all channels
  • Work cross-functionally with digital, sales, Salesforce, and performance marketing teams
  • Incorporate personalization into all campaigns
  • Establish key performance indicators with Analytics to measure program engagement, incremental sales, and brand affinity
  • Perform other duties and special projects as assigned

Requirements

What you’ll need
  • Bachelor's degree OR, in lieu of degree, a high school diploma and 9 plus years of experience in credit card or financial services marketing
  • Minimum of 5 years of professional work experience in Marketing
  • 3 plus years of experience with loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution
  • 2 plus years of experience with marketing personalization platforms, execution, and cross-functional leadership
  • Ability and flexibility to travel for business as required
  • Must be 18 years or older
  • High school diploma or equivalent
  • Willingness to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding
  • Ability to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
  • Legal authorization to work in the U.S.; employment visa sponsorship is not available
  • MBA desirable
  • B2B and Consumer marketing experience with a strong loyalty and engagement focus
  • Experience in healthcare and financial services preferred
  • Experience creating memorable brand moments through virtual or physical events
  • Ability to work cross-functionally with Lifecycle Marketing, Sales, Go-To-Market, and Operations teams
  • Ability to work in a fast-paced environment and manage multiple projects
  • Strong communication skills for exchanging complex information and interfacing with internal and external cross-functional teams

Benefits

Comp & perks
  • Annual bonus based on individual and company performance
  • Option to work from home near one of Synchrony’s Hubs or come into one of its offices
  • In-person engagement activities including business or team meetings, training, and culture events
  • Inclusive culture and Employee Resource Groups (ERGs)
  • Reasonable accommodations for qualified individuals with disabilities