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Synchrony

VP, Client Marketing

Synchrony

. Develop and manage the lifecycle journey for providers enrolled in the CareCredit provider loyalty program .

Posted 9/15/2026full-timeChicago • Arizona • United StatesLead💰 $110,000 - $185,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and managing loyalty marketing programs, with a strong focus on provider engagement and financial incentives. Proven ability to work cross-functionally and utilize marketing personalization platforms to enhance program effectiveness.

Highest-signal resume keywords
Loyalty MarketingCampaign Strategy And ExecutionCross-Functional LeadershipMarketing Personalization PlatformsB2B And Consumer Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
MarketingEvent MarketingDirect MailEmail MarketingDigital MarketingSocial MarketingKPI EstablishmentProgram ManagementSweepstakes ManagementReferral Program Management
Soft Skills
Strong Communication SkillsAbility To Work In A Fast-Paced EnvironmentProject Management
Tools & Technologies
SalesforceAnalytics
Certifications & Qualifications
Bachelor's DegreeMBA (Desirable)
Industry Keywords
Financial Services MarketingHealthcare MarketingBrand EngagementOmnichannel MarketingProvider Loyalty Program

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Develop and manage the lifecycle journey for providers enrolled in the CareCredit provider loyalty program
  • Provide a world-class experience for CareCredit providers
  • Partner with the Loyalty Marketing Leader to develop program enhancements and communicate them to the CareCredit organization
  • Develop a new provider journey for the CareCredit Loyalty program using financial rewards, benefits, experiences, and education
  • Manage ad-hoc and large-scale sweepstakes from rules creation through prize fulfillment
  • Manage a referral program that drives new providers to CareCredit through financial incentives
  • Develop an omnichannel program across all channels
  • Work cross-functionally with digital, sales, Salesforce, and performance marketing teams
  • Incorporate personalization into campaigns
  • Establish KPIs with Analytics to measure program engagement, incremental sales, and brand affinity
  • Perform other duties and special projects as assigned

Requirements

What you’ll need
  • Bachelor's degree OR, in lieu of degree, a high school diploma and 9 plus years of experience in credit card or financial services marketing
  • Minimum of 5 years of professional work experience in Marketing
  • 3 plus years of experience with loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution
  • 2 plus years of experience with marketing personalization platforms, execution, and cross functional leadership
  • Ability and flexibility to travel for business as required
  • Must be 18 years or older
  • Must have a high school diploma or equivalent
  • Must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of onboarding
  • Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
  • Legal authorization to work in the U.S. required
  • Employment visa sponsorship is not available
  • MBA desirable
  • B2B and Consumer marketing experience with strong loyalty and engagement focus
  • Experience in healthcare and financial services preferred
  • Experience creating memorable brand moments through virtual or physical events
  • Ability to work cross-functionally with Lifecycle Marketing, Sales, Go-To-Market and Operations teams
  • Ability to work in a fast-paced environment and manage multiple projects
  • Strong communication skills to exchange complex information and interface with cross-functional teams internally and externally

Benefits

Comp & perks
  • Option to work from home near one of Synchrony’s Hubs or come into one of its offices
  • Flexible way of working
  • In-person engagement activities including regular business or team meetings, training and culture events
  • Annual bonus based on individual and company performance
  • Inclusive culture and Employee Resource Groups (ERGs)
  • Reasonable accommodations for qualified individuals with disabilities