VP, Digital – Platform Commercialization Leader

Synchrony

. Lead development and maintenance of the platform’s multi-year commercial strategy .

Posted 10/9/2026full-timeUnited StatesSenior💰 $150,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-year commercial strategies, leading cross-functional initiatives, and managing client relationships. Strong analytical skills and financial acumen are essential for market assessment and opportunity prioritization.

Highest-signal resume keywords

Commercial Strategy DevelopmentCross-Functional LeadershipClient Relationship ManagementAnalytical Problem-SolvingExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market SizingSegmentationBusiness-Case DevelopmentPerformance MeasurementProduct CommercializationGo-To-Market StrategyGrowth StrategyPortfolio StrategyOpportunity PrioritizationClient Segmentation

Soft Skills

People LeadershipCoachingInfluencing Senior StakeholdersDecision-MakingAccountability

Industry Keywords

Commercialization PlaybooksClient ArchetypesBuying SignalsStrategic PrioritiesPerformance ScorecardsGovernanceOperating RhythmsMarket InsightsWhitespace OpportunitiesClient-Facing Presentations

About the role

Key responsibilities & impact

Lead development and maintenance of the platform’s multi-year commercial strategy
Partner with Growth to develop ideal client profiles, client archetypes, buying signals, priority use cases, and qualification criteria
Create client- and industry-level commercialization strategies and playbooks
Assess market, competitive, client, and portfolio insights to identify whitespace opportunities and adoption barriers
Translate commercial strategy into a prioritized roadmap for product adoption, marketing enablement, sales/client activation, and measurement
Lead cross-functional planning across Platform, Product, Growth, Sales/Client teams, Industry leaders, Marketing, Finance, and Analytics
Set direction and priorities for the Product Strategist and Marketing Strategist; coach and integrate their work
Develop business cases and executive recommendations for investments, resource allocation, and go-to-market changes
Create governance and operating rhythms to review commercial performance and adjust strategy
Advise platform leadership on growth opportunities, commercialization decisions, and portfolio tradeoffs
Lead client-facing presentations with client teams
Guide commercial enablement materials, client-facing messaging, and market-facing communications
Perform other duties and/or special projects as assigned
Deliver platform commercial strategy, strategic priorities, client profiles, use-case frameworks, commercialization playbooks, positioning and sequencing strategy, integrated roadmaps, executive decision materials, performance scorecards, and recurring strategy reviews
Drive growth in qualified pipeline, product penetration, adoption, and revenue attributable to priority commercialization efforts

Requirements

What you’ll need

Bachelor’s degree in business, marketing, strategy, finance, economics, or a related field; in lieu of a degree, a high school diploma/GED and 15 years of related experience
10+ years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
Experience leading complex, cross-functional initiatives and influencing senior stakeholders without relying solely on formal authority
People leadership experience and a track record of setting clear direction and developing high-performing strategic talent
Client relationship management experience, including selling complex ideas or programs
Strong analytical and financial acumen, including market sizing, segmentation, business-case development, prioritization, and performance measurement
Enterprise and portfolio strategy
Commercial judgment and opportunity prioritization
Client and industry segmentation
Executive communication and influence
Cross-functional leadership and operating-model design
Analytical problem-solving and disciplined decision-making
Talent leadership, coaching, and accountability
Must be 18 years or older
Must have a high school diploma or equivalent
Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding
Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
Legal authorization to work in the U.S. required
Synchrony will not sponsor employment visas for this job opening

Benefits

Comp & perks

Annual bonus based on individual and company performance
Option to work from home near one of Synchrony’s Hubs or work from an office
In-person engagement activities including business or team meetings, training, and culture events
Inclusive culture and Employee Resource Groups (ERGs)
Reasonable accommodations for qualified individuals with disabilities