VP, Digital – Platform Commercialization Leader

Synchrony

. Lead development and maintenance of the platform’s multi-year commercial strategy .

Posted 10/9/2026full-timeUnited StatesSenior💰 $150,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in commercial strategy development, cross-functional leadership, and client relationship management, with a strong focus on analytical problem-solving and financial acumen. Proven ability to influence stakeholders and drive product adoption and revenue growth through strategic planning and execution.

Highest-signal resume keywords

Commercial Strategy DevelopmentCross-Functional LeadershipClient Relationship ManagementAnalytical Problem-SolvingExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market SizingSegmentationBusiness-Case DevelopmentPerformance MeasurementProduct CommercializationGo-To-Market StrategyPortfolio StrategyOpportunity PrioritizationFinancial AcumenClient Segmentation

Soft Skills

People LeadershipCoachingInfluencingDecision-MakingAccountability

Industry Keywords

CommercializationGrowth StrategyManagement ConsultingConsumer MarketingCross-Functional Initiatives

About the role

Key responsibilities & impact

Lead development and maintenance of the platform’s multi-year commercial strategy
Partner with Growth to define ideal client profiles, client archetypes, buying signals, priority use cases, and qualification criteria
Create client- and industry-level commercialization strategies and playbooks
Assess market, competitive, client, and portfolio insights to identify whitespace opportunities and adoption barriers
Translate commercial strategy into a prioritized roadmap for product adoption, marketing enablement, sales/client activation, and measurement
Lead cross-functional planning across Platform, Product, Growth, Sales/Client teams, Industry leaders, Marketing, Finance, and Analytics
Set direction and priorities for the Product Strategist and Marketing Strategist; coach and develop the team
Develop business cases and executive recommendations for investments, resource allocation, and go-to-market changes
Establish governance and operating rhythms to review performance and adjust strategy
Advise platform leadership on growth opportunities, commercialization decisions, and portfolio tradeoffs
Lead client-facing presentations and influence commercial enablement materials, messaging, and market-facing communications
Deliver commercial strategy, positioning, value proposition architecture, product sequencing, roadmaps, scorecards, and executive decision materials
Drive qualified pipeline, product penetration, adoption, and revenue growth
Perform other duties and/or special projects as assigned

Requirements

What you’ll need

Bachelor's degree in business, marketing, strategy, finance, economics, or a related field; in lieu of a degree, a high school diploma/GED and 15 years of related experience
10+ years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
Experience leading complex, cross-functional initiatives and influencing senior stakeholders without relying solely on formal authority
People leadership experience, with a track record of setting clear direction and developing high-performing strategic talent
Client relationship management experience, including selling complex ideas or programs
Strong analytical and financial acumen, including market sizing, segmentation, business-case development, prioritization, and performance measurement
Enterprise and portfolio strategy experience
Commercial judgment and opportunity prioritization
Client and industry segmentation
Executive communication and influence
Cross-functional leadership and operating-model design
Analytical problem-solving and disciplined decision-making
Talent leadership, coaching, and accountability
Must be 18 years or older
Must have a high school diploma or equivalent
Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding
Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
Legal authorization to work in the U.S. is required
Synchrony will not sponsor employment visas for this job opening
Advanced degree preferred

Benefits

Comp & perks

Annual bonus based on individual and company performance
Flexible work options, including working from home near a Hub or from an office
In-person business or team meetings, training, and culture events
Inclusive culture and Employee Resource Groups (ERGs)
Reasonable accommodations for applicants and employees with disabilities