VP, Diversified & Value and Lifestyle – Platform Commercialization Leader

Synchrony

. Lead development of the Diversified & Value and Lifestyle platform’s overarching commercial strategy .

Posted 10/9/2026full-timeNew York City • New York • United StatesSenior💰 $150,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing commercial strategies, including market analysis, client segmentation, and product commercialization. Proven ability to lead cross-functional teams and influence stakeholders to drive growth and performance outcomes.

Highest-signal resume keywords

Commercial Strategy DevelopmentCross-Functional LeadershipClient Relationship ManagementAnalytical Problem-SolvingExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisProduct CommercializationBusiness Case DevelopmentFinancial AcumenMarket SizingSegmentationPerformance MeasurementOpportunity PrioritizationOperating-Model DesignGrowth Strategy

Soft Skills

People LeadershipCoachingInfluencingDecision-MakingAccountability

Industry Keywords

Client SegmentationEnterprise StrategyPortfolio StrategyGo-To-MarketCommercial JudgmentMarket DynamicsClient NeedsStrategic Talent DevelopmentComplex InitiativesCommercial Performance

About the role

Key responsibilities & impact

Lead development of the Diversified & Value and Lifestyle platform’s overarching commercial strategy
Translate platform capabilities, market dynamics, client needs, and enterprise priorities into a focused growth plan
Define ideal client profiles, priority use cases, target industries, and client segments with the greatest opportunity
Establish the approach for taking products to market
Lead the VP, Platform Commercialization - Product and VP, Platform Commercialization - Marketing
Develop and maintain the platform’s multi-year commercial strategy, including growth priorities, target outcomes, and required capabilities
Create client- and industry-level commercialization strategies and product positioning and sequencing
Assess market, competitive, client, and portfolio insights to identify whitespace opportunities and adoption barriers
Translate strategy into a roadmap for product adoption, marketing enablement, sales/client activation, and measurement
Lead cross-functional planning across Platform, Product, Growth, Sales/Client teams, Industry leaders, Marketing, Finance, and Analytics
Set direction, coach the Product Strategist and Marketing Strategist, and integrate their work against common objectives
Develop business cases and executive recommendations for commercialization investments, resource allocation, and go-to-market changes
Create governance and operating rhythms for reviewing commercial performance and adjusting strategy
Advise platform leadership on growth opportunities, commercialization decisions, and portfolio tradeoffs
Lead client-facing presentations and influence commercialization materials, messaging, and market-facing communications
Deliver commercial strategies, use-case frameworks, playbooks, positioning architecture, roadmaps, scorecards, and strategy reviews
Drive qualified pipeline, product penetration, adoption, and attributable revenue growth

Requirements

What you’ll need

Bachelor's degree in business, marketing, strategy, finance, economics, or a related field; in lieu of a degree, a high school diploma/GED and 15 years of related experience
10+ years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
Experience leading complex, cross-functional initiatives and influencing senior stakeholders without relying solely on formal authority
People leadership experience, with a track record of setting clear direction and developing high-performing strategic talent
Client relationship management experience, including selling complex ideas or programs
Must be 18 years or older
Must have a high school diploma or equivalent
Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding
Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
Legal authorization to work in the U.S. required
Employment visa sponsorship is not available now or in the future
Advanced degree preferred
Demonstrated success connecting market opportunity, client needs, product capabilities, and financial outcomes
Strong analytical and financial acumen, including market sizing, segmentation, business-case development, prioritization, and performance measurement
Enterprise and portfolio strategy
Commercial judgment and opportunity prioritization
Client and industry segmentation
Executive communication and influence
Cross-functional leadership and operating-model design
Analytical problem-solving and disciplined decision-making
Talent leadership, coaching, and accountability

Benefits

Comp & perks

Annual bonus based on individual and company performance
Flexible work arrangement with the option to work from home near a Hub or work from an office
In-person engagement activities including business or team meetings, training, and culture events
Inclusive culture and Employee Resource Groups (ERGs)
Reasonable accommodations for qualified individuals with disabilities