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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing commercial strategies that align market opportunities with client needs and product capabilities. Proven ability to lead cross-functional teams, influence stakeholders, and drive revenue growth through effective product commercialization and client relationship management.
Highest-signal resume keywords
Commercial Strategy DevelopmentCross-Functional LeadershipClient Relationship ManagementAnalytical Problem-SolvingExecutive Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market SizingSegmentationBusiness-Case DevelopmentPerformance MeasurementProduct CommercializationGrowth StrategyManagement ConsultingGo-To-Market StrategyFinancial AcumenPortfolio Strategy
Soft Skills
People LeadershipCoachingInfluencing Without AuthorityAccountabilityDecision-Making
Industry Keywords
Client SegmentationCommercial JudgmentMarket DynamicsClient NeedsStrategic Talent DevelopmentGovernanceOperating RhythmsPerformance ScorecardsCommercial EnablementWhitespace Opportunities
About the role
Key responsibilities & impact- Lead development of the Diversified & Value and Lifestyle platform’s overarching commercial strategy
- Translate platform capabilities, market dynamics, client needs, and enterprise priorities into a focused growth plan
- Define ideal client profiles, priority use cases, target industries, and client segments with the Growth organization
- Establish the approach for taking platform products to market
- Lead the VP, Platform Commercialization - Product and VP, Platform Commercialization - Marketing
- Develop and maintain the platform’s multi-year commercial strategy with the SI team
- Create client- and industry-level commercialization strategies, including product positioning and sequencing
- Assess market, competitive, client, and portfolio insights to identify whitespace opportunities and adoption barriers
- Translate strategy into a roadmap for product adoption, marketing enablement, sales/client activation, and measurement
- Lead cross-functional planning across Platform, Product, Growth, Sales/Client teams, Industry leaders, Marketing, Finance, and Analytics
- Set direction for and coach the Product Strategist and Marketing Strategist
- Develop business cases and executive recommendations for investments, resource allocation, and go-to-market changes
- Create governance and operating rhythms to review performance and adjust strategy
- Advise platform leadership on growth opportunities, commercialization decisions, and portfolio tradeoffs
- Lead client-facing presentations with client teams
- Influence commercial enablement materials, client-facing messaging, and market-facing communications
- Deliver platform commercial strategy, strategic priorities, commercialization playbooks, positioning architecture, integrated roadmaps, decision materials, and performance scorecards
- Drive qualified pipeline, product penetration, adoption, and revenue growth attributable to commercialization efforts
Requirements
What you’ll need- Bachelor's degree in business, marketing, strategy, finance, economics, or a related field; in lieu of a degree, a high school diploma/GED and 15 years of related experience
- 10+ years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
- Experience leading complex, cross-functional initiatives and influencing senior stakeholders without relying solely on formal authority
- People leadership experience with a track record of setting clear direction and developing high-performing strategic talent
- Client relationship management experience, including selling complex ideas or programs
- Must be 18 years or older
- Must have a high school diploma or equivalent
- Willingness to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding
- Ability to satisfy Section 19 of the Federal Deposit Insurance Act requirements
- Legal authorization to work in the U.S.; employment visa sponsorship is not available
- Advanced degree preferred
- Demonstrated success connecting market opportunity, client needs, product capabilities, and financial outcomes
- Strong analytical and financial acumen, including market sizing, segmentation, business-case development, prioritization, and performance measurement
- Enterprise and portfolio strategy
- Commercial judgment and opportunity prioritization
- Client and industry segmentation
- Executive communication and influence
- Cross-functional leadership and operating-model design
- Analytical problem-solving and disciplined decision-making
- Talent leadership, coaching, and accountability
Benefits
Comp & perks- Annual bonus based on individual and company performance
- Flexible work arrangement with option to work from home near a Hub or come into an office
- In-person business or team meetings, training, and culture events
- Inclusive culture and Employee Resource Groups (ERGs)
- Reasonable accommodation for qualified individuals with disabilities