VP, Event Marketing – Experiences

Synchrony

. Lead high-impact reputation-building experiences that advance business priorities, strengthen Corporate Affairs integration, and engage key audiences .

Posted 9/21/2026full-timeUnited StatesLead💰 $110,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading high-visibility events and experiential marketing strategies that align with business goals and audience engagement. Proven ability to manage executive participation, agency partnerships, and production logistics while ensuring effective communication and reputation management.

Highest-signal resume keywords

Event MarketingExecutive EngagementBudget ManagementStakeholder AlignmentCommunications Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ProductionExperiential MarketingAudience Insights TranslationSuccess Metrics EstablishmentHigh-Visibility Event Leadership

Soft Skills

Exceptional Communication SkillsLeadership PresenceJudgment in High-Stakes EnvironmentsRelationship BuildingCounseling Senior Leaders

Industry Keywords

Corporate AffairsBrand NarrativeReputation ManagementAI and Technology ConferencesHospitality Programs

About the role

Key responsibilities & impact

Lead high-impact reputation-building experiences that advance business priorities, strengthen Corporate Affairs integration, and engage key audiences
Own flagship client events, AI and technology conferences, board meetings, hospitality evolution, and consumer or brand pilots
Connect event strategy to reputation, communications, advocacy, business and influential audience engagement, and enterprise storytelling priorities
Define purpose, audience, format, and desired outcomes for major external-facing programs
Build experiences that deepen relationships and create opportunities for follow-up, advocacy, and business impact
Ensure a clear throughline across message, content, executive participation, environment, hospitality, and post-event engagement
Assess event portfolio value and determine how models, budgets, agency resources, and measurement should evolve
Lead ideation, planning, and delivery for high-visibility events
Manage executive readiness, agency briefing, production oversight, run-of-show quality, and stakeholder alignment
Manage budgets, agency scopes, vendors, timelines, and production decisions
Establish success metrics, capture post-event insights, and recommend improvements
Operate as an enterprise connector and trusted advisor across Corporate Affairs, business teams, executives, agencies, and external partners
Perform other duties and/or special projects as assigned

Requirements

What you’ll need

Bachelor’s degree, or HS Diploma/GED and 12 years of progressive relevant experience in lieu of degree
7+ years of progressive experience in event marketing, experiential marketing, global event production, executive engagement, field marketing, corporate events, or related disciplines
Proven experience leading high-visibility external events such as executive programs, client experiences, industry conferences, summits, hospitality programs, or brand experiences
Experience translating business goals and audience insights into event strategies, content formats, executive moments, and measurable engagement plans
Experience managing executive participation, agency partners, production teams, vendors, budgets, timelines, and senior-level stakeholders
Strong understanding of brand narrative, communications planning, reputation-sensitive engagement, and business audience strategy
Senior-level experience in event marketing, executive engagement, production, and business-facing experiential strategy
Ability and flexibility to travel for business as required, including 50% or more travel
Preferred: 10+ years of progressive experience in relevant disciplines
Experience across technology, AI, financial services, retail, health and wellness, venture capital, innovation forums, or relevant business audiences
Strong political, issue, brand, and narrative fluency
Strong leadership presence and ability to counsel senior leaders, influence cross-functional partners, and direct agencies
Ability to manage ambiguity, exercise sound judgment, and make decisions in high-stakes environments
Exceptional written, verbal, and interpersonal communication skills
High integrity and discretion with sensitive, confidential, executive-level, and reputation-bearing work
Must be 18 years or older
Must have a high school diploma or equivalent
Must be willing to take a drug test, submit to a background investigation, and submit fingerprints
Must be able to satisfy Section 19 of the Federal Deposit Insurance Act
Legal authorization to work in the U.S. required; employment visa sponsorship is not available

Benefits

Comp & perks

Annual bonus based on individual and company performance
Flexible work options, including working from home near a Hub or working from an office
In-person engagement activities such as business or team meetings, training, and culture events
Employee Resource Groups (ERGs)
Inclusive culture and reasonable accommodation support