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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing commercial strategies, including product commercialization and market positioning. Proven ability to lead cross-functional teams and influence stakeholders while managing client relationships and driving growth initiatives.
Highest-signal resume keywords
Commercial Strategy DevelopmentProduct CommercializationCross-Functional LeadershipClient Relationship ManagementAnalytical and Financial Acumen
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market SizingSegmentationBusiness-Case DevelopmentPerformance MeasurementGrowth StrategyGo-To-Market StrategyProduct PositioningClient ProfilingCommercialization PlaybooksStrategic Talent Development
Soft Skills
People LeadershipInfluencing Senior StakeholdersCoaching and MentoringCommunication SkillsPresentation Skills
Certifications & Qualifications
Bachelor's Degree in Business, Marketing, Strategy, Finance, Economics, or Related FieldAdvanced Degree Preferred
Industry Keywords
Commercialization StrategyMarket DynamicsClient NeedsGrowth PrioritiesCross-Functional PlanningGovernance and Operating RhythmsPerformance ScorecardsPortfolio InsightsWhitespace OpportunitiesAdoption Barriers
About the role
Key responsibilities & impact- Lead development of the Home & Auto platform’s overarching commercial strategy
- Translate platform capabilities, market dynamics, client needs, and enterprise priorities into a focused growth plan
- Define ideal client profiles, client archetypes, priority use cases, target industries, and client segments with the Growth organization
- Establish the approach for taking platform products to market
- Lead the VP, Platform Commercialization - Product and VP, Platform Commercialization - Marketing
- Develop and maintain the platform’s multi-year commercial strategy, growth priorities, target outcomes, and required capabilities
- Create client- and industry-level commercialization strategies, including product positioning and sequencing
- Assess market, competitive, client, and portfolio insights to identify whitespace opportunities and adoption barriers
- Translate strategy into a prioritized roadmap for product adoption, marketing enablement, sales/client activation, and measurement
- Lead cross-functional planning across Platform, Product, Growth, Sales/Client teams, Industry leaders, Marketing, Finance, and Analytics
- Set direction and priorities for the Product Strategist and Marketing Strategist; coach and integrate their work
- Develop business cases and executive recommendations for investments, resource allocation, and go-to-market changes
- Create governance and operating rhythms to review commercial performance and adjust strategy
- Advise platform leadership on growth opportunities, commercialization decisions, and portfolio tradeoffs
- Lead client-facing presentations and guide commercial enablement materials, messaging, and market-facing communications
- Deliver commercial strategy, client profiles, commercialization playbooks, positioning architecture, roadmaps, performance scorecards, and strategy reviews
- Improve qualified pipeline, product penetration, adoption, revenue, market readiness, and cross-functional execution
Requirements
What you’ll need- Bachelor's degree in business, marketing, strategy, finance, economics, or a related field; in lieu of a degree, high school diploma/GED and 15 years of related experience
- 10+ years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
- Experience leading complex, cross-functional initiatives and influencing senior stakeholders without relying solely on formal authority
- People leadership experience and a track record of developing high-performing strategic talent
- Client relationship management experience, including selling complex ideas or programs
- Ability and flexibility to travel for business as required
- Strong analytical and financial acumen, including market sizing, segmentation, business-case development, prioritization, and performance measurement
- Legal authorization to work in the U.S.; employment visa sponsorship is not available
- Must be 18 years or older
- Must have a high school diploma or equivalent
- Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding
- Must satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
- Advanced degree preferred
- New hires and internal employees are subject to stated time-in-position, performance, and manager-approval requirements for posting to other roles
Benefits
Comp & perks- Annual bonus based on individual and company performance
- Flexible work arrangement with the option to work from home near a Hub or work from an office
- In-person business or team meetings, training, and culture events at the nearest Hub
- Inclusive culture and Employee Resource Groups (ERGs)
- Reasonable accommodations for applicants and employees with disabilities