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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing commercial strategies, client relationship management, and cross-functional leadership. Proven ability to connect market opportunities with client needs and product capabilities while driving revenue growth and performance measurement.
Highest-signal resume keywords
Commercial Strategy DevelopmentCross-Functional LeadershipClient Relationship ManagementAnalytical Problem-SolvingExecutive Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market SizingSegmentationBusiness-Case DevelopmentPerformance MeasurementProduct CommercializationGrowth StrategyOpportunity PrioritizationFinancial AcumenGovernance CreationRoadmap Development
Soft Skills
People LeadershipCoachingInfluencing Without AuthorityAccountabilityDecision-Making
Industry Keywords
CommercializationGo-To-MarketClient SegmentationMarket DynamicsPortfolio StrategyClient-Facing PresentationsStrategic Talent DevelopmentMarket ReadinessCross-Functional PlanningExecutive Recommendations
About the role
Key responsibilities & impact- Lead development of the Home & Auto platform’s overarching commercial strategy
- Translate platform capabilities, market dynamics, client needs, and enterprise priorities into a focused growth plan
- Define ideal client profiles, priority use cases, opportunity industries, and client segments with the Growth organization
- Establish the approach for taking platform products to market
- Lead the VP, Platform Commercialization - Product and VP, Platform Commercialization - Marketing
- Develop and maintain the platform’s multi-year commercial strategy with the SI team
- Create client- and industry-level commercialization strategies and positioning plans
- Assess market, competitive, client, and portfolio insights to identify whitespace opportunities and adoption barriers
- Build prioritized roadmaps for product adoption, marketing enablement, sales/client activation, and measurement
- Lead cross-functional planning across Platform, Product, Growth, Sales/Client teams, Industry leaders, Marketing, Finance, and Analytics
- Set direction and priorities for the Product Strategist and Marketing Strategist; coach and integrate their work
- Develop business cases and executive recommendations for commercialization investments, resource allocation, and go-to-market changes
- Create governance and operating rhythms to review performance and adjust strategy
- Advise platform leadership on growth opportunities, commercialization decisions, and portfolio tradeoffs
- Lead client-facing presentations with client teams
- Guide commercial enablement materials, client-facing messaging, and market-facing communications
- Deliver platform commercial strategy, client profiles, commercialization playbooks, positioning architecture, adoption roadmaps, scorecards, and executive decision materials
- Drive qualified pipeline growth, product penetration, adoption, revenue, decision quality, cross-functional alignment, and market readiness
Requirements
What you’ll need- Bachelor's degree in business, marketing, strategy, finance, economics, or a related field; in lieu of a degree, a high school diploma/GED and 15 years of related experience
- 10+ years of progressive experience in commercial strategy, growth strategy, product commercialization, management consulting, go-to-market, or consumer marketing
- Experience leading complex, cross-functional initiatives and influencing senior stakeholders without relying solely on formal authority
- People leadership experience and a track record of setting clear direction and developing high-performing strategic talent
- Client relationship management experience, including selling complex ideas or programs
- Ability and flexibility to travel for business as required
- Must be 18 years or older
- Must have a high school diploma or equivalent
- Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding
- Must satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
- Legal authorization to work in the U.S. is required
- Employment visa sponsorship is not available for this job opening
- Advanced degree preferred
- Demonstrated success connecting market opportunity, client needs, product capabilities, and financial outcomes
- Strong analytical and financial acumen, including market sizing, segmentation, business-case development, prioritization, and performance measurement
- Enterprise and portfolio strategy
- Commercial judgment and opportunity prioritization
- Client and industry segmentation
- Executive communication and influence
- Cross-functional leadership and operating-model design
- Analytical problem-solving and disciplined decision-making
- Talent leadership, coaching, and accountability
Benefits
Comp & perks- Annual bonus based on individual and company performance
- Flexible work options, including working from home near a Hub or working from an office
- In-person business or team meetings, training, and culture events
- Employee Resource Groups (ERGs)
- Inclusive culture
- Reasonable accommodations for applicants and employees with disabilities
