VP, Media Strategy

Synchrony

. Lead and develop an experienced team of media strategists through coaching, talent development, and clear direction .

Posted 10/14/2026full-timeUnited StatesLead💰 $130,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing multi-channel digital media strategies, managing media budgets, and optimizing campaign performance through data-driven insights. Proven ability to lead teams, influence stakeholders, and drive media innovation in regulated environments.

Highest-signal resume keywords

Multi-Channel Digital Strategy DevelopmentMedia Budget StewardshipPeople Management ExperienceCampaign Tracking and Analytics ToolsUnderstanding of KPIs and Media Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Media StrategyCampaign ExecutionData IntegrationTagging and MeasurementQuantitative AnalysisAudience SegmentationForecastingOptimizationROI MeasurementEmerging Media Channels

Soft Skills

Coaching and Talent DevelopmentExcellent Communication SkillsRelationship BuildingChange ManagementInfluencing Stakeholders

Tools & Technologies

Google AnalyticsTableauLiveRampPerformance Marketing ToolsCampaign Management Software

Industry Keywords

Financial ServicesRetailHealthcareRegulated EnvironmentDirect Response Marketing

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead and develop an experienced team of media strategists through coaching, talent development, and clear direction
Establish cross-functional operating rhythms with analytics, audience, channel activation, and performance marketing partners
Own media budget stewardship and allocation, aligning recommendations with business priorities, investment efficiency, and expected ROI
Lead development of media strategy covering segmentation, forecasting, activation, optimization, and ROI measurement
Translate market research and audience insights into media recommendations and campaign plans
Own media plans from strategy through activation, reporting, and optimization
Build relationships with internal marketing teams, external clients, and agency partners
Evaluate end-to-end customer journeys across channels and funnel stages
Drive governance, accountability, and consistent execution standards
Provide executive updates and present performance, opportunities, risks, and strategic recommendations
Identify and present new media opportunities, innovations, and points of view
Collaborate with activation leads on channel mix, tactical execution, service offerings, and enterprise-wide solutions
Influence and align senior stakeholders in a matrixed organization
Promote testing, measurement, and iterative optimization across channels and campaigns
Champion media innovation and adoption of new capabilities
Lead change management and transformation efforts related to media capabilities, tools, and operating models
Support marketing-related business development and special projects

Requirements

What you’ll need

Bachelor’s degree or, in lieu of degree, high school diploma/GED and 11+ years of relevant marketing experience
8+ years of experience developing multi-channel digital strategy across paid search, SEO, affiliate, paid social, DOOH, audio, display, and programmatic media
4+ years of people management experience, ideally across multiple regions
Experience with emerging digital media channels and AI-enabled media opportunities
Experience with campaign tracking, tagging, measurement, and analytics tools such as Google Analytics, Tableau, and LiveRamp
Strong understanding of KPIs across funnel stages and how to apply them to media planning and optimization
Ability and flexibility to travel for business as required
Master’s degree preferred
Experience in financial services, retail, or healthcare
Experience working in a regulated environment
5+ years of agency or marketer-side media strategy experience
Strong understanding of technical media requirements such as pixels, data integrations, and tagging
Strong quantitative and analytical skills
Excellent verbal and written communication skills with the ability to tailor messaging to diverse audiences
Experience in direct response, lifecycle, and full-funnel campaign execution
Must be 18 years or older
Must have a high school diploma or equivalent
Must be willing to take a drug test, submit to a background investigation, and submit fingerprints as part of onboarding
Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
Legal authorization to work in the U.S. is required
Employer will not sponsor employment visas

Benefits

Comp & perks

Option to work remotely from home or from an office
Flexible working arrangements
Occasional/required commuting to the nearest Hub for business or team meetings, training, and culture events
Annual bonus based on individual and company performance
Inclusive culture and Employee Resource Groups (ERGs)
Reasonable accommodations for qualified individuals with disabilities