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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing partner marketing strategies, integrated marketing campaigns, and managing Market Development Funds (MDF). Strong project management and communication skills are essential for collaborating with cross-functional teams and driving partner engagement.
Highest-signal resume keywords
B2B SaaS Partner MarketingIntegrated Marketing CampaignsProject ManagementMarket Development Funds (MDF)Cross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partner Marketing StrategiesIntegrated Campaign ExecutionCo-Marketing ActivitiesSolution Messaging DevelopmentCampaign Frameworks
Soft Skills
Communication SkillsOrganizational SkillsRelationship Building
Tools & Technologies
WebinarsEBooksDigital CampaignsCustomer StoriesExecutive Events
Industry Keywords
Strategic Technology AlliancesCloud ProvidersSystems IntegratorsConsulting PartnersChannel Partners
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Develop and execute partner marketing strategies supporting Syndigo's strategic business objectives and partner ecosystem
- Build trusted relationships with partner marketing organizations and serve as Syndigo's primary marketing point of contact
- Identify opportunities to increase partner engagement, joint selling, and co-marketing activities
- Support new partnership launches through coordinated marketing and go-to-market plans
- Plan and execute integrated co-marketing campaigns, including webinars, eBooks, white papers, customer stories, digital campaigns, executive events, and industry sponsorships
- Develop partner-specific solution messaging, value propositions, sales plays, and co-branded positioning
- Develop scalable partner marketing playbooks and repeatable campaign frameworks
- Partner with Sales Enablement on onboarding and training programs
- Drive adoption of Syndigo messaging and value propositions across partner organizations
- Help manage Syndigo's Market Development Fund (MDF) program
- Collaborate with partners on co-marketing plans using MDF investments
Requirements
What you’ll need- 5+ years of experience in B2B SaaS Partner Marketing
- Experience developing and executing integrated marketing campaigns
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
- Exceptional written, verbal, and presentation communication skills
- Experience working cross-functionally with Sales, Marketing, Product, and Partner organizations
- Deep understanding of supporting strategic technology alliances, cloud providers, systems integrators, consulting partners, or channel partners
- Track record of managing Market Development Funds (MDF) or partner co-marketing programs
Benefits
Comp & perks- Competitive health insurance benefits
- PTO
- Volunteer time off
- Employer-paid short- and long-term disability
- Parental and adoption leave
- 401(k)
- Tuition reimbursement
- Bonus eligibility ($13,000–$15,000 USD)
