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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in web design with a focus on conversion optimization, utilizing Figma and component-based systems to create compelling, accessible, and responsive web experiences. Strong communication skills support effective collaboration with cross-functional teams to drive impactful product launches and design initiatives.
Highest-signal resume keywords
Web Design For ConversionFigma ProficiencyExperience With CMS-Driven WebsitesUnderstanding Of Accessibility And SEOStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Visual CraftSystems ThinkingTypographyLayoutHierarchyColour FundamentalsInteraction FundamentalsResponsive DesignWeb Motion SkillsPrototyping Interactive Experiences
Soft Skills
Attention To DetailAbility To Present Design DecisionsCollaboration
Tools & Technologies
FigmaAI ToolsExperimentation ToolsWeb AnalyticsRiveLottieAfter Effects
Industry Keywords
B2B SaaSTechnology CompanyComponent-Based SystemsModular WebsitesMultilingual Websites
About the role
Key responsibilities & impact- Shape how millions of people discover and understand Synthesia across its homepage, product launches and web systems
- Design and own high-impact pages across synthesia.io, including homepage, product pages, pricing and solutions
- Bring product launches to life on the web through standout hero moments and clear storytelling
- Design interactive pages and experiences such as product demos and tools
- Design for conversion by improving hierarchy, messaging, CTAs and sign-up flows using data
- Partner with Growth on experiments and A/B tests
- Evolve the web design system, including components, templates and tokens, in partnership with engineering
- Build self-serve templates for SEO, campaign and report pages
- Own quality from Figma to live, including handoff, responsive specifications and build QA
- Report to the Director of Brand Design and collaborate with Growth, Product Marketing and Web Engineering
Requirements
What you’ll need- Strong portfolio of shipped, live web work demonstrating exceptional visual craft, systems thinking and attention to detail
- Proven experience designing for conversion, with evidence of measurable impact
- Fluency in typography, layout, hierarchy, colour and interaction fundamentals
- Deep experience with Figma and component-based systems, including auto layout, variables and libraries
- Experience designing CMS-driven, modular and responsive websites
- Understanding of accessibility, performance and SEO
- Understanding of how modern, component-based sites are built
- Ability to turn complex products into clear, compelling pages
- Ability to present and defend design decisions with confidence
- Strong written and spoken communication in English
- Experience at a B2B SaaS or technology company (particularly exciting)
- Use of AI tools for ideation, iteration or asset creation (particularly exciting)
- Web motion skills with Rive, Lottie or After Effects, or experience prototyping interactive experiences in code (particularly exciting)
- Experience with experimentation tools, web analytics or multilingual websites (particularly exciting)
Benefits
Comp & perks- Minimal travel for team offsites and launches
- Hybrid work arrangement
- Opportunity to work with a team of seven brand, web and motion designers
- Work closely with Growth, Product Marketing and Web Engineering
- AI video platform environment with exposure to product launches, experimentation and web innovation