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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lifecycle marketing, including end-to-end program implementation, audience segmentation, and data-driven personalization. Proficient in leveraging AI for content creation and operational efficiency while ensuring compliance with privacy regulations.
Highest-signal resume keywords
Lifecycle MarketingHubSpot ExpertiseAnalytical SkillsEmail Deliverability KnowledgeCross-Functional Project Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle Program ImplementationAudience SegmentationData-Driven PersonalizationSQL SkillsCampaign ExecutionExperiment AnalysisAutomated Program OptimizationIn-Product MessagingWorkflow LogicPerformance Monitoring
Soft Skills
Stakeholder InfluenceAnalytical ThinkingCollaboration
Tools & Technologies
HubSpotSalesforceCustomer Data PlatformsAI Tools
Industry Keywords
B2B SaaSGDPRCCPAEmail MarketingCustomer Engagement
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Design, build and optimise lifecycle journeys from activation, adoption and engagement through expansion, retention and winback
- Own end-to-end lifecycle programme implementation, including audience segmentation, behavioural triggers, workflow logic, suppression rules, QA and performance monitoring
- Develop and execute structured experiments covering messaging, timing, segmentation and journey design
- Analyse experiment results and turn learnings into actionable improvements
- Use product usage, customer attributes and engagement signals for data-driven personalisation
- Own campaign QA and testing processes
- Support email deliverability and sender reputation and establish best practices for segmentation, frequency management and customer experience
- Explore and apply AI to content creation, dynamic personalisation and workflow automation
- Partner with Product, Product Marketing and Data teams to build a scalable lifecycle engine
Requirements
What you’ll need- 6+ years of experience in lifecycle, CRM or email marketing, ideally in B2B SaaS or product-led companies
- Strong hands-on experience with HubSpot, including complex workflows, list building, segmentation and campaign execution
- Proven experience building and optimising always-on automated programmes, including onboarding, nurture and re-engagement, alongside one-off campaigns
- Experience owning lifecycle initiatives end to end, from briefing and journey design to implementation, QA, reporting and optimisation
- Strong analytical skills, with experience using product, CRM and engagement data to build audiences, evaluate performance and run structured experiments
- Practical experience using AI to improve lifecycle execution, operational efficiency or customer personalisation
- Working knowledge of email deliverability, including SPF, DKIM and DMARC
- Knowledge of privacy regulations such as GDPR and CCPA/CPRA
- Proven ability to manage complex cross-functional projects and influence stakeholders across different teams
- Experience with customer data platforms
- Experience with Salesforce, particularly connecting CRM and account data to lifecycle programmes
- Experience with in-product messaging and multichannel lifecycle journeys
- SQL skills for self-serve behavioural analysis and insights
Benefits
Comp & perks- Competitive salary
- Equity
- Benefits