Founding Product Marketing Manager

Synthpop - Healthcare AI

. Build Synthpop’s product marketing function from zero to one .

Posted 10/18/2026full-timeCambridge • Massachusetts • United StatesMid-LevelSenior💰 $135,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within the healthcare sector, focusing on positioning, messaging, and sales enablement for complex products. Proven ability to build marketing functions from the ground up, leveraging customer insights and cross-functional collaboration to drive successful product launches.

Highest-signal resume keywords

Product Marketing ExperienceHealthcare ExperienceStorytelling SkillsCross-Functional CollaborationMarket Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PositioningMessagingSales EnablementMarket IntelligenceLaunch CampaignsCustomer DiscoveryCompetitive ResearchROI ToolsDemosContent Creation

Soft Skills

Attention to DetailHigh OwnershipUrgencyJudgmentInfluence

Tools & Technologies

Coding AgentsAnalytics ToolsContent Management SystemsDesign ToolsAI-Assisted Marketing Workflows

Industry Keywords

B2B SoftwareHealthcare AIWorkflow AutomationEnterprise SaaSRegulated EnvironmentPatient AccessRevenue CyclePayer OperationsBuyer PersonasHealthcare Operations

About the role

Key responsibilities & impact

Build Synthpop’s product marketing function from zero to one
Own positioning and messaging architecture for the platform, solutions, and priority healthcare workflows
Translate technical capabilities into differentiated value for clinical, operational, financial, and executive buyers
Build a repeatable launch engine for product campaigns
Develop audience insights and narratives, and create landing pages, demos, content, enablement, and post-launch learning
Develop customer and market intelligence across health systems, health plans, provider organizations, DME/HME operators, partners, competitors, and market dynamics
Turn customer evidence into positioning, roadmap input, and go-to-market priorities
Create product narratives, demo flows, use-case pages, solution briefs, and customer-facing content
Equip revenue teams with pitch decks, talk tracks, objection handling, proof points, ROI stories, competitive guidance, and training
Partner with Product, Engineering, Sales, Customer Success, Design, Brand, and Demand Generation
Define launch and asset success metrics, evaluate performance and feedback, and iterate messaging and campaigns
Establish operating rhythms, templates, research practices, launch tiers, content standards, and source-of-truth materials
Work directly with company leadership to shape the market’s understanding of healthcare AI

Requirements

What you’ll need

5+ years of product marketing experience in B2B software, including meaningful ownership of positioning, messaging, launches, and sales enablement
Direct healthcare experience working with health systems, health plans, provider organizations, or healthcare operations teams
Demonstrated zero-to-one experience building product marketing capabilities, launching a new product or category, or operating as an early marketing hire in a startup or high-growth environment
Exceptional writing and storytelling skills, with a portfolio of messaging, launch, content, or enablement work
Ability to move between strategy and execution, including market segmentation, positioning, landing pages, demos, and sales decks
Strong customer discovery and synthesis skills across interviews, field feedback, product data, and competitive research
Strong cross-functional judgment and influence with Product, Sales, Sales Engineering, Customer Success, Design, and executive stakeholders
High ownership, urgency, attention to detail, and comfort with incomplete information
Ability to work from the Boston/Cambridge office at least three days per week in steady state
High level experience using Coding agents
Occasional travel may be required
Core collaboration hours are generally 9 AM–6 PM Eastern
Experience marketing healthcare AI, workflow automation, enterprise SaaS, or technically complex products in a regulated environment is nice to have
Knowledge of patient access, referral intake, eligibility and benefits, prior authorization, claims follow-up, revenue cycle, DME/HME, or payer operations is nice to have
Experience marketing to multiple buyer personas across operations, clinical leadership, finance, IT, compliance, and the C-suite is nice to have
Experience building high-fidelity demos, ROI tools, customer proof, competitive programs, or analyst-facing narratives is nice to have
Familiarity with modern content, design, analytics, and AI-assisted product marketing workflows is nice to have

Benefits

Comp & perks

100% employer-paid medical, dental, and vision insurance for employees and dependents
401(k) with up to 4% employer match
Flexible Spending Accounts (FSA) and Health Savings Account (HSA) contributions
Employer-paid short-term disability and basic life insurance
Employer contribution to Dependent Care FSA
Flexible working arrangements and remote-first culture
Flexible PTO
Generous leave to support new parents
Opportunities for professional development and growth
Competitive early-stage equity
Occasional travel for customer visits, industry events, or team gatherings