Synthpop - Healthcare AI

Product Marketing

• Build Synthpop’s product marketing function from zero to one
• Own positioning and messaging architecture for the platform, solutions, and priority healthcare workflows
• Translate technical capabilities into differentiated value for clinical, operational, financial, and executive buyers
• Build a repeatable launch engine for product campaigns
• Develop audience insights and narratives, and create landing pages, demos, content, enablement, and post-launch learning
• Develop customer and market intelligence across health systems, health plans, provider organizations, DME/HME operators, partners, competitors, and market dynamics
• Turn customer evidence into positioning, roadmap input, and go-to-market priorities
• Create product narratives, demo flows, use-case pages, solution briefs, and customer-facing content
• Equip revenue teams with pitch decks, talk tracks, objection handling, proof points, ROI stories, competitive guidance, and training
• Partner with Product, Engineering, Sales, Customer Success, Design, Brand, and Demand Generation
• Define launch and asset success metrics, evaluate performance and feedback, and iterate messaging and campaigns
• Establish operating rhythms, templates, research practices, launch tiers, content standards, and source-of-truth materials
• Work directly with company leadership to shape the market’s understanding of healthcare AI

Explore Founding Product Marketing Manager at Synthpop - Healthcare AI. Review requirements and application details.