Manager, Product Marketing

Sysco

. Lead development and execution of strategic category growth and commercialization plans .

Posted 10/27/2026full-timeSomerset • New Jersey • United StatesMid-LevelSenior💰 $123,400 - $185,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic category growth plans, managing product categories, and optimizing marketing strategies. Proficient in vendor management, pricing analysis, and leading cross-functional teams to achieve business objectives.

Highest-signal resume keywords

Strategic Category GrowthProduct Marketing ManagementVendor Relationship ManagementMarket Analysis and InsightsPeople Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Category ManagementMarketing Strategy DevelopmentSKU RationalizationPricing RecommendationsBusiness Financial AcumenAnalytical SkillsCopywritingProject ManagementMarket Trend AssessmentProduct Positioning

Soft Skills

Excellent Communication SkillsInterpersonal SkillsProblem-SolvingAttention to DetailOrganizational Skills

Tools & Technologies

MS Office SuitePeopleSoft ERPSharePoint

Industry Keywords

Hospitality IndustryCategory ManagementMarketingMerchandisingBrand Management

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Lead development and execution of strategic category growth and commercialization plans
Develop distribution marketing strategies to build awareness of Guest Supply’s product offerings, technologies, and innovation
Identify and develop product portfolios for customer segments with manufacturing, sourcing, and distribution partners
Partner with Sales and Corporate Accounts on annual marketing plans
Coordinate with Sourcing & Manufacturing, Purchasing, Business Services, Sales, and Standards & Coding for commercialization readiness
Support private-label strategy and ensure strategic SKUs are appropriately positioned
Analyze campaign results and recommend optimization of category performance, KPIs, and ROI
Evaluate and update go-to-market pricing recommendations
Manage vendor and partner relationships, product launches, inventory issues, communications, promotions, and funding
Develop category sales tools, training materials, product and program materials
Support category design and production needs
Identify category and segmented product opportunities
Maintain SharePoint product content and internal libraries
Oversee item setup and product information across customer-facing and internal systems
Establish pricing guidelines through competitive analysis
Participate in events and trade shows, including attendance
Document business processes and workflows
Act as subject matter expert and key category contact for vendors, partners, internal departments, and customers
Coordinate category awareness, promotion, and training communications
Align contracts, rebates, messaging, priorities, and distribution marketing plans with internal teams
Set annual objectives and lead category and program business analysis
Lead product positioning and competitive pricing analysis
Implement new product and marketing innovations through distribution channels
Research to expand product category knowledge
Identify SKU rationalization, conversion, and sales strategy opportunities
Direct, coordinate, and monitor Product Marketing Associates’ daily activities and performance
Coach and develop the team while maintaining productivity, quality, customer service, and a safe work environment
Oversee employee relations, staffing, evaluations, corrective action, terminations, goals, feedback, training, and conflict resolution
Conduct department meetings to foster engagement, communicate policies, address concerns, and encourage improvement

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Business, Communications, or relevant years of experience
5-7 years of work experience in a marketing or category management function
People Leadership experience preferred
Knowledge of hospitality industry preferred
Relevant category experience preferred
Experience managing a product category from a marketing, merchandising, category management, or brand management standpoint
Experience assessing market conditions, trends and insights, SKU rationalization, supplier management, pricing recommendations and analytics, and supplier relationships and negotiation
Experience developing and executing business and/or category strategic growth plans
General business financial acumen and strong analytical skills
Excellent verbal and written communication, interpersonal, presentation, and professional interactive skills
Organizational and project management skills; ability to manage large, complex projects and multiple deadlines
Problem-solving, judgment, professionalism, and attention to detail
Proficient use of MS Office (Word, Excel, PowerPoint, Access, Outlook, and Publisher)
PeopleSoft ERP preferred
Copywriting experience preferred
Management experience preferred
Applicants must be currently authorized to work in the United States
Ability to travel to internal and customer events as needed; approximately 10% travel
Ability to work evenings or weekends depending on business needs
If working remotely, required software, dedicated distraction-free workspace, and business-friendly environment for calls

Benefits

Comp & perks

Eligibility to participate in the Company's Incentive Plan
Sysco benefits program
Opportunity for personal and professional growth
Travel to company events, staff meetings, training sessions, and vendor events