Vice President, Consumer Products – Growth

System1

. Own the extension and related business plans and operating cadence, with accountability for revenue, forecasting, KPI performance, and resource allocation .

Posted 9/18/2026full-timeRemote • Connecticut • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving consumer product growth through strategic planning, performance-based partnerships, and data analytics. Proven ability to build and lead high-performing teams while managing complex relationships across affiliate networks and digital marketing channels.

Highest-signal resume keywords

Consumer Product GrowthPerformance-Based PartnershipsData Analytics ProficiencyAffiliate Marketing ExperienceTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

KPI Performance ManagementRevenue ForecastingMarket PositioningProduct Roadmap DevelopmentCPA/CPI Partnership ManagementPerformance Metrics TrackingCompliance with Digital Marketing StandardsProduct ManagementData InterpretationBudget Management

Soft Skills

Strategic InfluenceChange Agent MindsetCollaborationStakeholder AlignmentBusiness Acumen

Certifications & Qualifications

Bachelor's Degree in BusinessBachelor's Degree in EngineeringBachelor's Degree in Marketing

Industry Keywords

Affiliate NetworksDigital PartnershipsShopping and Deals SpaceHigh-Scale Product LaunchPay-for-Performance Distribution Models

About the role

Key responsibilities & impact

Own the extension and related business plans and operating cadence, with accountability for revenue, forecasting, KPI performance, and resource allocation
Define the growth strategy for the consumer product portfolio, including strategic priorities, growth levers, and market positioning
Set strategic product direction and roadmap priorities
Source and prioritize new business opportunities, evaluating build-versus-partner tradeoffs
Build and scale a high-performing team with clear processes, staffing models, and quality standards
Analyze, interpret, and report funnel, acquisition, retention, and cashback performance data
Establish reporting cadence and metrics framework, surfacing insights and recommendations to leadership
Own performance-based CPA/CPI partnerships driving installs, activation, and monetization
Manage the creator/UGC growth function against performance targets
Build and grow distribution relationships across affiliate networks, merchants, and other partners
Design, test, and optimize CPA/CPI offers, payout structures, and tracking frameworks
Align affiliate network and merchant relationships with the extension/app business, ensuring KPIs, attribution, and payout accountability
Define and track partner metrics such as eCPI, eCPA, ROAS, and retention cohorts
Ensure compliance with tracking technologies, digital marketing standards, and affiliate network stand-down rules
Collaborate with product, data, and legal on compliant tracking, fraud prevention, and partner-sourced traffic integration
Manage and develop the paid growth function, approving budgets, targets, and LTV-based guardrails
Partner with product and engineering to translate strategy into a shipped roadmap
Connect partnerships, product, engineering, and leadership to keep the extension business aligned

Requirements

What you’ll need

8+ years of relevant experience with responsibility for consumer and product activities (e.g. product growth, product management, GM or P&L owner)
Demonstrated success developing and scaling performance-based growth programs, including CPA/CPI partnerships, affiliate channels, or other pay-for-performance distribution models
Proven track record building, launching, and maintaining high-scale, successful products
Experience strategically influencing and aligning senior stakeholders and key partners to consistently drive action, results, and change
Hands-on, "roll up your sleeves" mindset, with the ability to be a driver and change agent in an organization
Strong business acumen and data analytics proficiency
Bachelor's degree in business, engineering, marketing, or a related field (or equivalent practical experience)
Experience managing app and/or browser extension products
Experience in affiliate marketing or digital partnerships
Experience in the shopping and deals space

Benefits

Comp & perks

Competitive salary + bonus + equity
Generous PTO + 11 company holidays
Open sick time
100% covered Medical, Dental, Vision for employees
401k with match
Health & Dependent Care Flex Spending Account
Paid professional development
Leadership & growth opportunities
Virtual company and team building events