System1

Vice President

• Own the extension and related business plans and operating cadence, with accountability for revenue, forecasting, KPI performance, and resource allocation
• Define the growth strategy for the consumer product portfolio, including strategic priorities, growth levers, and market positioning
• Set strategic product direction and roadmap priorities
• Source and prioritize new business opportunities, evaluating build-versus-partner tradeoffs
• Build and scale a high-performing team with clear processes, staffing models, and quality standards
• Analyze, interpret, and report funnel, acquisition, retention, and cashback performance data
• Establish reporting cadence and metrics framework, surfacing insights and recommendations to leadership
• Own performance-based CPA/CPI partnerships driving installs, activation, and monetization
• Manage the creator/UGC growth function against performance targets
• Build and grow distribution relationships across affiliate networks, merchants, and other partners
• Design, test, and optimize CPA/CPI offers, payout structures, and tracking frameworks
• Align affiliate network and merchant relationships with the extension/app business, ensuring KPIs, attribution, and payout accountability
• Define and track partner metrics such as eCPI, eCPA, ROAS, and retention cohorts
• Ensure compliance with tracking technologies, digital marketing standards, and affiliate network stand-down rules
• Collaborate with product, data, and legal on compliant tracking, fraud prevention, and partner-sourced traffic integration
• Manage and develop the paid growth function, approving budgets, targets, and LTV-based guardrails
• Partner with product and engineering to translate strategy into a shipped roadmap
• Connect partnerships, product, engineering, and leadership to keep the extension business aligned

Vice President, Consumer Products – Growth