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T-Mobile

GTM and Campaign Lead – Fiber

T-Mobile

. Own field marketing strategy for T-Mobile Fiber seasonal campaigns, including Back to School, Moving Season, Holiday Shopping, and New Mover windows .

Posted 10/31/2026full-timeRemote • United StatesSenior💰 $104,300 - $188,100 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in field marketing strategy, translating national campaigns into actionable local execution, and managing seasonal marketing programs. Proficient in project management, campaign measurement, and collaboration with cross-functional teams.

Highest-signal resume keywords
Field Marketing StrategyProject ManagementCampaign MeasurementGTM ExecutionTelecom Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign ManagementBudget AllocationMarket CustomizationData TrackingConversion Rate AnalysisField Readiness PackagesObjection HandlingNational Strategy TranslationSeasonal CampaignsLocal Marketing Tactics
Soft Skills
Synthesis of Complex InitiativesProblem ResolutionCollaborationCommunication
Tools & Technologies
Campaign CalendarsGTM Launch CalendarReporting Tools
Industry Keywords
TelecomBroadbandSubscription-Based BusinessDirect-To-Consumer Marketing

About the role

Key responsibilities & impact
  • Own field marketing strategy for T-Mobile Fiber seasonal campaigns, including Back to School, Moving Season, Holiday Shopping, and New Mover windows
  • Translate national campaign briefs into field-ready playbooks with market audiences, tactics, timelines, and activation guidance
  • Build campaign calendars with dates, budget allocation guidance, and market customization parameters
  • Partner with national creative and media teams on Fiber-specific messaging variants
  • Track orders, conversion rates, and cost-per-acquisition during and after campaigns
  • Serve as field GTM translator for price changes, product launches, promotional offers, and brand campaigns
  • Develop field-readiness packages including one-pagers, talking point guides, objection handling, and MAM checklists
  • Identify and proactively resolve field execution gaps
  • Maintain a GTM launch calendar
  • Provide field perspective on national plans to the Sr. Manager, Field Marketing Strategy & Operations
  • Coordinate campaign and GTM deliverables across Field Marketing, MAMs, Regional Field Leads, and National Marketing
  • Serve as day-to-day contact for national marketing partners on execution, readiness, and reporting

Requirements

What you’ll need
  • Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent
  • 5+ years in marketing, GTM, or field operations
  • At least 2 years translating national strategy into local or regional execution
  • Experience owning seasonal or campaign-based marketing programs end-to-end
  • Strong project management skills
  • Ability to synthesize complex national initiatives into actionable field guidance
  • Experience in telecom, broadband, or a subscription-based consumer business preferred
  • Familiarity with direct-to-consumer local marketing tactics preferred
  • Experience at the intersection of national brand marketing and local field execution preferred
  • Background in campaign measurement and reporting preferred
  • At least 18 years of age
  • Legally authorized to work in the United States

Benefits

Comp & perks
  • Annual stock grant
  • Employee stock purchase plan
  • 401(k)
  • Free, year-round money coaches
  • Medical, dental, and vision insurance
  • Flexible spending account
  • Paid time off
  • Up to 12 paid holidays
  • Paid parental and family leave
  • Family building benefits
  • Back-up care
  • Enhanced family support
  • Childcare subsidy
  • Tuition assistance
  • College coaching
  • Short- and long-term disability
  • Voluntary AD&D coverage
  • Voluntary accident coverage
  • Voluntary life insurance
  • Voluntary disability insurance
  • Voluntary long-term care insurance
  • Mobile service and home internet discounts
  • Pet insurance
  • Commuter and transit programs
  • Career growth opportunities