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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid social campaigns across multiple platforms, including Meta, Snapchat, and TikTok, while leveraging data analysis to optimize performance and drive strategic recommendations. Proficient in campaign lifecycle management, from planning to reporting, with strong collaboration and multitasking abilities under tight deadlines.
Highest-signal resume keywords
Paid Social Campaign ManagementData Analysis and Trend IdentificationCampaign Optimization and ReportingMicrosoft Excel ProficiencyExperience with Power BI or Tableau
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing ExperienceCampaign Setup and QAAudience StrategiesOptimization TechniquesAttribution Practices
Soft Skills
CollaborationMultitaskingStrategic RecommendationsPresentation Skills
Tools & Technologies
Power BITableauMicrosoft Excel
Industry Keywords
MetaSnapchatPinterestLinkedInTikTokXReddit
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Implement and manage T-Mobile’s paid social campaigns across Meta, Snapchat, Pinterest, LinkedIn, TikTok, X, and Reddit
- Collaborate with activation team members on planning, campaign activation, QA, optimization, and reporting
- Refine best practices for campaign management, optimization, reporting, cross-functional collaboration, vendor/partner management, audience strategies, and test-and-learn agendas
- Present campaign findings and recommendations to key stakeholders
- Monitor campaign performance through ongoing analysis
- Ensure creative is properly trafficked and activations are efficiently optimized
Requirements
What you’ll need- 2+ years of digital marketing experience in paid social buying
- Experience with the full lifecycle of digital media campaigns, including planning, campaign setup, QA, ongoing optimization, and reporting
- Familiarity with the paid social landscape, including inventory and attribution practices
- Ability to analyze data, identify trends, and make strategic recommendations
- Experience managing multiple campaigns across products, goals, and target audiences
- Domain expertise in Meta, Pinterest, LinkedIn, X, Snapchat, Reddit, or TikTok
- Ability to multitask and deliver results under tight deadlines
- Bachelor’s Degree plus 2 years of related work experience OR combination of education and experience deemed equivalent
- Proficient in Microsoft Excel, including pivot tables, VLOOKUP, and SUMIFS
- Experience using Power BI or Tableau
- At least 18 years of age
- Legally authorized to work in the United States
Benefits
Comp & perks- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Free, year-round money coaches
- Medical, dental and vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service and home internet discounts
- Pet insurance
- Commuter and transit programs
- Annual bonus or periodic sales incentive or bonus
- Career growth opportunities
