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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B lifecycle marketing strategies, focusing on retention and customer engagement. Proficient in developing business cases and collaborating cross-functionally to enhance product adoption and customer experience.
Highest-signal resume keywords
B2B Lifecycle MarketingBusiness Case DevelopmentCustomer SegmentationMarketing AnalyticsCross-Functional Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle Campaign ManagementData AnalysisBrand ManagementCustomer EngagementRetention Strategies
Soft Skills
Strategic ThinkingPeople Management
Industry Keywords
SoftwareTelecommunicationsConsumer ElectronicsBusiness ServicesAccount Management
About the role
Key responsibilities & impact- Lead B2B base accounts through retention and lifecycle marketing strategies to reduce churn and increase product and service adoption
- Plan, create, and produce targeted communications and programs for business decision makers, authorized users, and account stakeholders
- Develop business cases considering customer health, lifecycle stage, usage behavior, competitive dynamics, and channel impacts
- Develop and implement lifecycle marketing plans and business cases supporting retention, adoption, and base account growth
- Prepare recommendations for annual business plans and tactical lifecycle strategies
- Collaborate with creative, merchandising, advertising teams, and agencies on customer communications, adoption messaging, and value propositions
- Partner with marketing planning, analysis, customer insights, and product management on retention, adoption, pricing, and product roadmap decisions
- Coordinate with sales, product management, care, and operations to ensure consistent execution and customer experience alignment
- Perform other duties and projects as assigned
Requirements
What you’ll need- Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent
- 7-10 years Marketing experience in retention, lifecycle management, customer engagement, or base management
- 4-7 years of experience in software/hardware, web, telecommunications, consumer electronics, or business services, focused on Marketing, Product Management, Sales, Customer Lifecycle, or Account Management
- Brand Management
- Business Case Development
- Life-Cycle Campaign Management
- Cross-Functional Leadership
- Customer Segmentation
- Data Analysis
- Marketing Analytics
- People Management
- Strategic Thinking
- Value Propositions
- At least 18 years of age
- Legally authorized to work in the United States
Benefits
Comp & perks- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Free, year-round money coaches
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service and home internet discounts
- Pet insurance
- Commuter and transit programs
- Career growth opportunities