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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product Marketing and Portfolio Strategy, with a strong focus on developing and executing go-to-market strategies for Fiber products. Proven ability to analyze market trends, consumer insights, and competitive intelligence to drive product innovation and business performance.
Highest-signal resume keywords
Product MarketingPortfolio StrategyBusiness Case DevelopmentConsumer InsightsPricing Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementOpportunity SizingKPI FrameworksMarket AnalysisCompetitive IntelligenceConsumer SegmentationFinancial ModelingGo-To-Market StrategyProduct PositioningCommercialization
Soft Skills
Strategic ThinkingAnalytical CapabilitiesInfluencing Cross-Functional TeamsExceptional CommunicationProblem Solving
Industry Keywords
BroadbandTelecomSubscription-Based BusinessConsumer BusinessMarket Whitespace
About the role
Key responsibilities & impact- Own the T-Mobile Fiber portfolio strategy and long-term roadmap
- Define customer needs, target segments, and product narratives for existing and future products
- Track post-launch performance and manage current product lifecycles
- Evaluate competitive intelligence, consumer insights, segmentation data, industry trends, and business performance
- Identify emerging customer needs, market whitespace, and product gaps
- Define product concepts and value propositions for new Fiber products
- Build business cases, opportunity sizing, and financial models
- Shape pricing and rate-plan strategy with the Pricing team
- Lead the build and optimization of Fiber features, buy flows, self-service, onboarding, upsell, and add-on attach
- Own the Fiber hardware portfolio, including Wi-Fi routers, mesh access points, and accessories
- Partner with Product, Operations, and Supply Chain on feature sets, roadmap, forecasting, and fleet planning
- Lead go-to-market for Fiber launches and ongoing portfolio performance
- Influence positioning, messaging, offers, promotions, and channel strategy
- Develop strategic briefs, positioning documents, launch narratives, messaging inputs, presentations, and channel-ready product content
- Perform other duties and projects as assigned
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or related field plus 7 years of related work experience, or Master's/Advanced degree with 5 years of related experience
- 7+ years progressive experience in Product Marketing, Portfolio Strategy, Product Management, Consumer Insights, Category Management, Corporate Strategy, or related disciplines
- Proven experience developing portfolio strategies and leading end-to-end commercialization for new products or services in highly competitive markets
- Experience building business cases, opportunity sizing models, and KPI frameworks
- Experience in Broadband, telecom, or another subscription-based consumer business preferred
- Strong strategic thinking and analytical capabilities
- Ability to synthesize complex market, customer, and business data into actionable strategies and compelling narratives
- Demonstrated success influencing cross-functional teams and driving alignment across large, matrixed organizations
- Experience identifying consumer insights and translating them into innovative products, value propositions, and go-to-market strategies
- Strong understanding of consumer segmentation, pricing strategy, product positioning, and customer acquisition frameworks
- Exceptional communication, storytelling, and executive presentation skills
- Passion for innovation, problem solving, and challenging conventional thinking
- Ability to thrive in fast-paced, ambiguous environments while balancing strategic vision with executional excellence
- At least 18 years of age
- Legally authorized to work in the United States
- Some travel required
Benefits
Comp & perks- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Free, year-round money coaches
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service and home internet discounts
- Pet insurance
- Commuter and transit programs
- Annual bonus or periodic sales incentive or bonus, based on role
- Career growth opportunities