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T-Mobile

Senior Manager, Broadband Product Marketing – Creative & Brand Strategy

T-Mobile

. Lead Broadband product portfolio strategy and marketing-led roadmap inputs .

Posted 9/21/2026full-timeUnited StatesSenior💰 $131,800 - $237,700 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading product marketing strategies and managing product lifecycles, with a strong focus on financial modeling, pricing strategies, and consumer insights. Proven ability to coach and develop teams while driving revenue growth through effective go-to-market strategies.

Highest-signal resume keywords
Product Marketing StrategyFinancial ModelingConsumer InsightsTeam LeadershipGo-To-Market Strategy

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product MarketingMarket ResearchBusiness Case DevelopmentPricing StrategyARPU StrategySegmentation AnalysisPerformance TrackingLifecycle ManagementCompetitive IntelligenceKPI Setting
Soft Skills
Relationship ManagementAnalytical ThinkingCommunicationNegotiationPlanning
Industry Keywords
BroadbandConnected-HomeProduct PortfolioMarketing RoadmapConsumer InsightsBusiness PerformanceProduct NarrativesOpportunity SizingChannel StrategyPromotional Strategy

About the role

Key responsibilities & impact
  • Lead Broadband product portfolio strategy and marketing-led roadmap inputs
  • Shape customer needs, target segments, value propositions, product narratives, opportunity sizing, and go-to-market strategies
  • Track post-launch performance and manage the lifecycle of current products
  • Manage, coach, and develop Product Marketing Managers
  • Evaluate consumer insights, competitive intelligence, market research, segmentation data, industry trends, and business performance
  • Lead hardware and connected-home portfolio strategy, including gateways, mesh, accessories, and bundling
  • Partner with Product, Engineering, Supply Chain, Commercial, Pricing, Marketing, Sales, Finance, Operations, Analytics, Insights, and channel teams
  • Oversee business cases, financial models, pricing, rate-plan, ARPU, promotional, messaging, launch, and acquisition strategies
  • Oversee product marketing outputs and enablement materials, including strategic briefs, positioning documents, launch narratives, presentations, and channel-ready content
  • Perform other duties and projects as assigned

Requirements

What you’ll need
  • Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent
  • Acceptable areas of study include Marketing, Business, Communications, Computer Science or related field
  • 7 years experience delivering successful, holistic product marketing content and collateral tied to increased business revenue
  • 2 years supervisory and/or leadership experience
  • At least 18 years of age
  • Legally authorized to work in the United States
  • Strong relationship management, planning, negotiation, communication and analytical skills
  • Strategic and analytic thinking with ability to understand T-Mobile products and offers
  • Ability to manage, coach, and develop product marketing managers
  • Ability to build business cases, financial models, and pricing and ARPU strategies
  • Skilled at setting KPIs and using consumer insights, competitive intelligence, and performance data

Benefits

Comp & perks
  • Annual stock grant
  • Employee stock purchase plan
  • 401(k)
  • Free, year-round money coaches
  • Medical, dental and vision insurance
  • Flexible spending account
  • Paid time off
  • Up to 12 paid holidays
  • Paid parental and family leave
  • Family building benefits
  • Back-up care
  • Enhanced family support
  • Childcare subsidy
  • Tuition assistance
  • College coaching
  • Short- and long-term disability
  • Voluntary AD&D coverage
  • Voluntary accident coverage
  • Voluntary life insurance
  • Voluntary disability insurance
  • Voluntary long-term care insurance
  • Mobile service and home internet discounts
  • Pet insurance
  • Commuter and transit programs
  • Career growth opportunities