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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing scalable frameworks and performance management standards for digital advertising, with a strong focus on paid social strategies across multiple platforms. Proven ability to analyze campaign performance data and provide actionable insights to optimize investment decisions.
Highest-signal resume keywords
Digital Advertising ExperiencePaid Social Strategy DevelopmentPerformance ManagementData AnalysisCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance Management StandardsCampaign Performance AnalysisDigital Media Campaign LifecycleMeasurement InputsOptimization Techniques
Soft Skills
MultitaskingResults-Driven MindsetCommunication
Tools & Technologies
MMMPlatform AttributionAnalytics ToolsAd Tech
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Paid Social PlatformsMetaSnapchatPinterestLinkedInTikTokXReddit
About the role
Key responsibilities & impact- Develop scalable frameworks and performance management standards for awareness, consideration, and conversion strategies
- Shape T-Mobile's paid social strategy across Meta, Snapchat, Pinterest, LinkedIn, TikTok, X, and Reddit
- Develop and maintain channel frameworks for pacing, performance management, optimization, and testing
- Lead advanced performance diagnostics using MMM, incrementality, platform attribution, and other measurement inputs
- Advise campaign managers on performance risks, optimization opportunities, and investment decisions
- Translate channel learnings and best practices into education, guidance, and scalable resources
- Partner with analytics and ad tech teams to ensure measurement integrity
- Define reporting and dashboard requirements to drive insight and action
- Report to the Senior Manager, Digital Media Operations and Performance
Requirements
What you’ll need- 7+ years of digital advertising experience directly managing and/or overseeing paid social execution
- Experience with the full lifecycle of a digital media campaign, from planning through reporting
- Data-driven and testing-first mindset with proven success analyzing campaign performance data
- Strong understanding of the paid social platform landscape and ad tech industry
- Ability to multitask and deliver results under tight deadlines
- Bachelor's Degree and 7 years of related work experience, or equivalent combination of education and experience
- Must be located in Bellevue, WA; New York, NY; or Herndon, VA
- Must work at least 3 days a week in the office
Benefits
Comp & perks- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Free, year-round money coaches
- Medical, dental and vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service and home internet discounts
- Pet insurance
- Commuter and transit programs
- Career growth opportunities
- Hybrid schedule