Senior Strategy & Programs Manager – Hyperlocal Playbook Manager

T-Mobile

. Define and maintain T-Mobile Fiber's market archetype framework .

Posted 10/31/2026full-timeRemote • United StatesSenior💰 $112,400 - $202,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and refining market archetype frameworks and playbooks, with a strong analytical orientation to translate quantitative findings into actionable strategies. Proven ability to enable field teams through training and support while maintaining alignment with market conditions and tactical recommendations.

Highest-signal resume keywords

Marketing StrategyAnalytical OrientationFramework DevelopmentHyperlocal Marketing TacticsField Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Archetype FrameworksTactical RecommendationsPerformance Data AnalysisPlaybook MaintenanceMarket SegmentationAudience StrategyCompetitive IntelligenceConversion Rate AnalysisCost-Per-Acquisition BenchmarksField Execution Alignment

Soft Skills

Strong Written CommunicationCollaborationTraining and Support

Industry Keywords

TelecomBroadbandConsumer BusinessDistributed Field EnvironmentGTM Strategy

About the role

Key responsibilities & impact

Define and maintain T-Mobile Fiber's market archetype framework
Build and continuously refine winning plays for each market archetype
Define conditions of success, including penetration velocity, conversion rates, and cost-per-acquisition benchmarks
Establish market classification and reclassification criteria
Own and maintain the T-Mobile Fiber Hyperlocal Playbook as a living source of truth
Build field-ready standards and tactic-level guidance
Establish a regular playbook update cadence using performance data, field feedback, and competitive intelligence
Partner with analysts to build the analytical foundation for playbook recommendations
Design learning questions focused on causal understanding of market performance
Build feedback loops between field execution and playbook refinement
Translate analytical findings into plain-language playbook updates
Enable field teams through training, planning support, and direct engagement
Review local plans for alignment with playbook guidance
Analyze deviations from recommended plays and identify gaps in the playbook or field execution
Serve as the subject matter expert on hyperlocal strategy in cross-functional forums
Travel periodically to markets for field observation and to national team locations for cross-functional planning

Requirements

What you’ll need

Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent
6+ years in marketing strategy, field marketing, or GTM strategy
Demonstrated experience building frameworks connecting market conditions to tactical recommendations
Strong analytical orientation and ability to partner with analysts and translate quantitative findings into strategic direction
Ability to build structured frameworks and playbooks used by field or sales teams
Experience in a distributed field environment
Strong written communication skills
Experience in telecom, broadband, or a consumer business where local market conditions drive different strategies preferred
Background in market segmentation, audience strategy, or competitive intelligence preferred
Familiarity with hyperlocal marketing tactics preferred
Experience building or maintaining a living playbook or knowledge management system preferred
At least 18 years of age
Legally authorized to work in the United States

Benefits

Comp & perks

Annual stock grant
Employee stock purchase plan
401(k)
Free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Paid time off
Up to 12 paid holidays
Paid parental and family leave
Family building benefits
Back-up care
Enhanced family support
Childcare subsidy
Tuition assistance
College coaching
Short- and long-term disability
Voluntary AD&D coverage
Voluntary accident coverage
Voluntary life insurance
Voluntary disability insurance
Voluntary long-term care insurance
Mobile service and home internet discounts
Pet insurance
Commuter and transit programs
Career growth and development opportunities