Strategic Communication Outreach Specialist

T. White Parker Associates, Incorporated

. Develop and execute comprehensive outreach strategies and promotional campaigns .

Posted 10/6/2026full-timeUnited StatesMid-LevelSenior💰 $92,000 - $104,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing outreach strategies and promotional campaigns, with a strong focus on social media effectiveness and audience engagement. Possesses a solid foundation in strategic communications and digital marketing, complemented by the ability to synthesize complex information for diverse audiences.

Highest-signal resume keywords

Social Media Campaign DevelopmentStrategic CommunicationsDigital MarketingMarket ResearchEvent Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MeasurementGraphic DesignContent WritingEditingPromotional StrategyAudience EngagementAnalyticsBranding SupportProject ManagementOutreach Strategy

Soft Skills

FlexibilityCollaborationCommunication

Tools & Technologies

Social Media PlatformsEmail Marketing ToolsAnalytics SoftwareGraphic Design Software

Certifications & Qualifications

Bachelor’s DegreeMaster’s DegreePublic Trust Clearance

Industry Keywords

Public RelationsTransportation ResearchSurface TransportationAutonomous VehiclesHuman FactorsRoadway DesignBridge Engineering

About the role

Key responsibilities & impact

Develop and execute comprehensive outreach strategies and promotional campaigns
Manage multiple simultaneous projects for diverse audiences across various media outlets
Adapt messaging for different demographics
Lead marketing efforts to increase magazine subscriptions and digital readership
Manage quarterly promotions and provide branding support
Coordinate with authors on feature story promotion
Write, edit, and design graphics for social media, web pages, and electronic newsletters
Maintain a cohesive, professional online presence for the magazine and agency
Conduct market research and reader surveys
Measure and evaluate campaign and social media effectiveness using advanced analytics
Provide staffing and marketing support for tradeshows, conferences, and internal/external events
Develop event-specific materials and attendee engagement strategies
Synthesize complex transportation or policy information into compelling narratives for general and technical audiences
Report to the Engagement Manager

Requirements

What you’ll need

Bachelor’s or Master’s Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field
6–10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs
Demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership
Ability to obtain a public trust clearance
Must be a U.S. citizen or lawful permanent resident
Ability to work in the U.S. without sponsorship
Flexibility with telework to meet client needs
Transportation experience, especially in surface transportation research, preferred
Knowledge of safety and operations, autonomous vehicles, human factors, roadway design, materials, and bridge engineering preferred

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
401(k) with employer match
Paid time off, including eligibility for unlimited PTO
Federal holidays
Flexible spending benefits
Dependent care benefits
Commuter benefits
Employer-paid life insurance
Employer-paid long-term disability insurance
Additional voluntary benefits
Flexible telework to meet client needs