T. White Parker Associates, Incorporated

Content Marketing Manager

• Write and edit web content, user manuals, and web pages for transportation R&D office websites, SharePoint, and Google Sites
• Use Drupal to upload, maintain, and post content on agency websites and intranets after required approvals
• Manage review and approval processes with client contacts and external sources
• Optimize text for SEO and ensure web pages comply with Section 508, including alternative text for images
• Crop, recolor, resize, and manipulate web images and prepare compliant graphics
• Coordinate and track quarterly certifications to keep page content current
• Fix broken links and perform web page maintenance
• Monitor web pages to confirm updates are posted on schedule
• Suggest improvements to readability, organization, and navigation
• Provide quality control of data and content
• Edit, sort, and filter database content and support public release task tracking and data access
• Develop and present outreach training to staff
• Write training materials using a presentation application
• Review external and internal Google Sites and SharePoint structures and recommend communication improvements
• Coordinate processes and procedures
• Report to the Engagement Manager

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Web Content Specialist

Editor

• Oversee the complete magazine lifecycle, including production schedules and publication cycles
• Track article versions through a comprehensive approval chain
• Provide high-level editorial support for content development and promotional materials
• Implement version control and quality assurance protocols throughout editing and document production
• Serve as the primary liaison between writing/author teams and layout/design teams
• Manage review processes involving authors, technical reviewers, and legal counsel
• Ensure articles and the complete magazine adhere to the GPO Style Manual, Chicago Manual of Style, and Section 508 accessibility requirements
• Confirm all required sign-offs and approvals before public release
• Manage distribution and formatting specifications for professional release
• Report to the Engagement Manager

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Publications Specialist II – Magazine Editor

Communications

• Develop and execute comprehensive outreach strategies and promotional campaigns
• Manage multiple simultaneous projects for diverse audiences across various media outlets
• Adapt messaging for different demographics
• Lead marketing efforts to increase magazine subscriptions and digital readership
• Manage quarterly promotions and provide branding support
• Coordinate with authors on feature story promotion
• Write, edit, and design graphics for social media, web pages, and electronic newsletters
• Maintain a cohesive, professional online presence for the magazine and agency
• Conduct market research and reader surveys
• Measure and evaluate campaign and social media effectiveness using advanced analytics
• Provide staffing and marketing support for tradeshows, conferences, and internal/external events
• Develop event-specific materials and attendee engagement strategies
• Synthesize complex transportation or policy information into compelling narratives for general and technical audiences
• Report to the Engagement Manager

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Strategic Communication Outreach Specialist

Technical Writer

• Provide senior-level editing support and oversight for technical documentation supporting a transportation research center
• Transform raw data and engineering jargon into clear, accurate, authoritative documents
• Oversee the editorial process for documents ranging from one-page briefs to reports exceeding 500 pages
• Maintain strict version control and quality assurance
• Direct staff, assign tasks, and mentor junior editors
• Perform substantive editing, copyediting, and proofreading
• Correct grammar, spelling, style, logical flow, punctuation, and formatting issues, and verify technical accuracy
• Ensure documents conform to the Agency’s Reference Guide and GPO Style Manual, using the Chicago Manual of Style where applicable
• Check references and facts and ensure copyright compliance
• Ensure publications, web content, and outreach materials comply with Section 508, including alternative text
• Implement the Quality Control Plan and report quality efforts to the client
• Coordinate review and approval with technical reviewers, program offices, public affairs, and chief counsel offices
• Track products in the R&D submission and tracking system
• Support web, SharePoint, and Google Sites publishing and provide archive files
• Handle ad hoc requests requiring same- or next-day turnaround
• Coordinate accelerated schedules with the client
• Report to the Engagement Manager

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