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Marketing Coordinator
Tailwind Group. Support marketing, brand, communication, and event initiatives across corporate and property marketing .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content creation, social media management, and event coordination, with a strong focus on brand consistency and audience engagement. Proficient in video editing and graphic design tools to produce high-quality marketing materials and presentations.
Highest-signal resume keywords
Content CreationVideo EditingSocial Media ManagementEvent CoordinationProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingContent CreationProofreadingBrand ConsistencyPerformance Analysis
Soft Skills
OrganizationCommunicationProblem-SolvingInitiativeCollaboration
Tools & Technologies
CanvaCapCutAdobe Creative SuiteMicrosoft PowerPointMicrosoft 365
Industry Keywords
MarketingEvent ManagementSocial MediaBrand ExperienceStudent Housing
About the role
Key responsibilities & impact- Support marketing, brand, communication, and event initiatives across corporate and property marketing
- Create and coordinate content for Tailwind Group and property social media accounts, including Instagram, Facebook, TikTok, and LinkedIn
- Produce and edit polished short-form videos using original or provided footage, B-roll, and creative direction
- Manage select content calendars, campaigns, and social media projects from concept through execution
- Create on-brand templates, graphics, presentations, and marketing materials using Canva, CapCut, PowerPoint, and other tools
- Review marketing materials and social content for accuracy, quality, and brand consistency
- Organize brand templates, photography, video footage, digital assets, and shared marketing resources
- Support ambassador programs, campus activations, resident engagement, community partnerships, and brand experience initiatives
- Create, format, edit, and quality-check PowerPoint and Canva presentations
- Proofread presentations, communications, and marketing materials
- Support internal communications, company announcements, awards submissions, and corporate content
- Support meetings, conferences, training programs, employee events, resident activations, and property events from planning through post-event follow-up
- Help develop event objectives, audiences, timelines, marketing plans, budgets, and success measures
- Coordinate registration, attendee communications, vendors, sponsors, signage, supplies, shipping, collateral, setup, and event logistics
- Prepare event timelines, run-of-show documents, presentations, checklists, name badges, and supporting materials
- Collaborate with internal teams and external partners to align events with business goals and brand standards
- Provide onsite event support, including guest experience, vendor coordination, presentation management, content capture, and real-time problem-solving
- Research industry events, conferences, partnerships, and activation opportunities
- Gather feedback and performance data to evaluate event impact and recommend improvements
- Coordinate meetings, agendas, notes, project trackers, follow-up items, and department deadlines
- Support vendor documentation, invoice coordination, budget tracking, ordering, and branded merchandise inventory
- Track content, campaign, event, and engagement performance and identify improvement opportunities
- Perform other duties as directed by the Brand Experience Manager and Graphic Design Manager
Requirements
What you’ll need- Associate or bachelor’s degree in marketing, communications, graphic design, event management, or a related field preferred
- One to three years of experience in marketing, content creation, video editing, social media, communications, events, and/or project coordination preferred
- Experience creating content for property, lifestyle, corporate, executive, or personal brands strongly preferred
- Student housing, multifamily, hospitality, or real estate experience is a plus
- Strong short-form video editing skills with understanding of hooks, pacing, storytelling, audience retention, and platform-specific best practices
- Proficiency in Canva and CapCut required
- Experience with Adobe Creative Suite preferred
- Working knowledge of Instagram, TikTok, Facebook, LinkedIn, and emerging social media platforms
- Proficiency in Microsoft PowerPoint, Outlook, Word, Excel, Teams, and other Microsoft 365 applications
- Strong visual judgment and ability to maintain consistency across multiple brands and audiences
- Excellent organization and project management skills with ability to balance multiple deadlines and stakeholders
- Strong written communication, proofreading, and professional correspondence skills
- Ability to take initiative, incorporate feedback, solve problems, and follow projects through to completion
- Ability to analyze basic performance data and identify opportunities for improvement
- Applicants must submit a portfolio or examples of relevant creative work; applications without work examples will not be considered
- Must reside in Alabama, Arkansas, Colorado, Florida, Indiana, Iowa, Kansas, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Ohio, Oklahoma, South Dakota, Tennessee, Texas, or West Virginia for remote consideration
- This position is not eligible for Visa sponsorship
Benefits
Comp & perks- Medical, Dental, & Vision Insurance for employees and their families
- Vacation & Sick Leave
- 12 Paid Holidays
- 401(k) with company matching
- On-the-job training and career development
- Paid Parental Leave
- Bonus potential