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SMB Sales Manager
Talent Edge. Lead and develop a team of Account Executives serving the small and medium-sized business market .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership in managing and coaching sales teams, with a focus on performance management, pipeline management, and CRM discipline. Leverages data-driven insights and AI technologies to enhance sales processes and improve team outcomes.
Highest-signal resume keywords
Sales Team LeadershipPipeline ManagementCoaching and DevelopmentCRM DisciplineData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales MetricsForecastingPerformance ManagementAccount ManagementSales Process Improvement
Soft Skills
Excellent CommunicationCross-Functional CollaborationEmpathyConstructive FeedbackCustomer-First Approach
Tools & Technologies
CRM SoftwareAI ToolsSales AnalyticsConversation Intelligence
Industry Keywords
SaaSHigh-Velocity SalesRecurring-Revenue Business ModelSales LeadershipOnboarding
About the role
Key responsibilities & impact- Lead and develop a team of Account Executives serving the small and medium-sized business market
- Establish clear expectations, standards, operating rhythms, team scorecards, and performance routines
- Drive the team toward revenue, unit, conversion, and other sales targets
- Monitor team and individual performance, identifying risks and opportunities
- Conduct regular 1:1s, call reviews, and deal reviews
- Use data and observed behaviours to identify coaching opportunities and drive measurable improvements
- Develop individualized coaching plans and lead ongoing training and development
- Address sustained under-performance directly and constructively
- Own pipeline management and forecasting discipline
- Inspect pipeline quality, stage accuracy, next steps, and deal aging
- Deliver accurate weekly and monthly forecasts with visibility into risks and opportunities
- Maintain CRM discipline and data quality
- Identify sales-process bottlenecks and implement data-driven improvements
- Partner with cross-functional stakeholders to test and implement process improvements
- Drive adoption of product, pricing, process, and sales-practice changes
- Integrate AI into prospect research, call preparation, follow-up, CRM administration, and other sales workflows
- Leverage AI-powered call analysis to support coaching and identify activity trends
- Test new tools and workflows, measure effectiveness, and scale successful approaches
- Partner with senior leadership and People/Talent teams on hiring
- Participate in structured interviews and maintain a high hiring bar
- Support onboarding and establish 30/60/90-day ramp plans
- Monitor new-hire progress and accelerate time to productivity
- Collaborate with Marketing, Operations, Customer Success, Product, and other teams
- Bring frontline insights, win/loss themes, and customer feedback to cross-functional partners
- Improve conversion, customer experience, revenue performance, and Sales hand-offs
Requirements
What you’ll need- 3+ years of experience leading a quota-carrying sales team, ideally within SaaS or another high-velocity sales environment
- Proven experience managing and coaching Account Executives or similar customer-facing sales professionals
- Demonstrated ability to improve team and individual sales performance through structured coaching and accountability
- Strong understanding of sales metrics, pipeline management, forecasting, and CRM discipline
- Experience with performance management, including setting clear expectations and addressing under-performance
- Experience hiring, onboarding, and ramping sales professionals
- Strong analytical skills and ability to translate sales data into practical actions
- Excellent communication skills, with the ability to be direct, clear, empathetic, and constructive
- Strong cross-functional collaboration skills
- Customer-first, consultative approach to sales leadership
- Comfort operating in a fast-paced environment where priorities, products, pricing, and processes can evolve
- Hands-on leadership style balancing day-to-day execution with longer-term thinking
- Genuine interest in AI and emerging sales technologies, with ability to translate new tools into practical improvements
- Experience leading SMB or high-velocity sales teams is an asset
- Experience within SaaS, technology, fintech, HR technology, or another recurring-revenue business model is an asset
- Hands-on experience implementing AI tools within a sales organization is an asset
- Experience with AI-powered conversation intelligence or call analysis is an asset
- Strong CRM reporting and analytics capabilities are an asset
- Experience leading teams through significant changes to products, pricing, processes, or go-to-market strategy is an asset
- Degree or diploma in business or a related field, or equivalent professional experience is an asset
Benefits
Comp & perks- Significant performance-based bonus
- Extended health and dental benefits
- Generous paid time off
- Professional growth and development
- Fantastic company culture