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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Direct Response Copywriting and Creative Strategy, with a strong focus on developing high-converting ad scripts and concepts for DTC/eCommerce brands. Proficient in analyzing performance data to optimize creative execution and scale successful campaigns.
Highest-signal resume keywords
Direct Response CopywritingCreative StrategyMeta Advertising CampaignsConsumer PsychologyVideo Sales Letters (VSLs)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ad Script WritingConversion-Focused CopyUGC Concept DevelopmentStatic Ad CreationPerformance Data AnalysisCampaign OptimizationPersuasive CopywritingCreative Concept DevelopmentMarket ResearchCompetitor Analysis
Soft Skills
Analytical SkillsCollaborationCreativityCommunication
Tools & Technologies
Creator PlatformsVideo Editing Software
Certifications & Qualifications
Participation in Copy Dojo
Industry Keywords
DTC BrandsECommerceDirect Response AdvertisingHigh-Revenue Brands
About the role
Key responsibilities & impact- Conduct competitor, audience, and market research, continuously analyzing winning ads, emerging trends, hooks, and creative formats
- Identify successful patterns and translate them into original, high-converting creative concepts
- Write compelling Direct Response ad scripts, hooks, VSL-style concepts, and copy aligned with campaign objectives
- Create, test, and iterate static ads, UGC concepts, and video scripts
- Focus on finding and scaling winning creatives
- Manage and coordinate UGC creators through a dedicated creator platform
- Collaborate with video editors and creators, reviewing creative execution and analyzing results
- Use performance data to understand why creatives succeed or fail and continuously optimize for conversions and scale
Requirements
What you’ll need- Proven experience as a Creative Strategist and/or Direct Response Copywriter working with DTC/eCommerce brands
- Hands-on experience with Meta advertising campaigns spending at least $5,000 per day
- Strong Direct Response fundamentals, including consumer psychology, persuasive copywriting, hooks, offers, and sales messaging
- Experience writing video ad scripts, UGC concepts, and conversion-focused static ads
- Strong analytical skills and the ability to turn competitor research and campaign performance into actionable creative ideas
- Experience writing VSLs (Video Sales Letters) and long-form Direct Response copy
- Participation in Copy Dojo or similar advanced copywriting communities
- Experience working with high-revenue DTC brands and scaling creative performance
- Demonstrated track record of developing winning ads that successfully scaled
