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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving regional marketing initiatives that align with sales priorities, utilizing tools like Salesforce and Marketo to optimize campaign performance and generate measurable pipeline growth. Strong project management and communication skills are essential for collaborating across teams and executing integrated marketing programs.
Highest-signal resume keywords
B2B Enterprise Marketing ExperienceField Marketing Strategy DevelopmentSalesforce ProficiencyProject Management SkillsData-Driven Campaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Field MarketingIntegrated Program ExecutionCampaign Performance MeasurementLead ManagementBudget Management
Soft Skills
Communication AbilitiesCollaboration SkillsProblem-Solving SkillsCreative MindsetProactive Attitude
Tools & Technologies
SalesforceMarketo6SenseLinkedIn Sales Navigator
Industry Keywords
B2B MarketingPipeline GrowthRevenue TargetsRegional Marketing InitiativesMulti-Channel Programs
About the role
Key responsibilities & impact- Drive regional marketing initiatives aligned with sales priorities to accelerate pipeline growth
- Align marketing strategies with regional sales goals to support quarterly pipeline and revenue targets
- Collaborate with Product Marketing, Digital, Creative, Events, and Alliances teams on multi-channel programs including email, webinars, direct mail, digital ads, and field events
- Plan and manage regional events that drive mid-funnel engagement and accelerate deal cycles
- Measure, analyze, and optimize campaign performance across channels and accounts using data-driven insights
- Maintain alignment with Sales on campaign execution, lead follow-up, and feedback loops
- Advocate for sales needs and communicate marketing priorities
- Use Salesforce, Marketo, 6Sense, and LinkedIn Sales Navigator to execute events independently
- Develop and implement regional field marketing strategies aligned with business objectives
- Execute integrated events that generate pipeline and accelerate revenue
- Monitor and report on event performance and provide actionable optimization insights
- Partner with Sales on lead management and follow-up
- Manage budgets and timelines for regional marketing programs
- Primarily support sales teams across the Western and Central U.S. regions
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or related field
- 3–6 years of B2B enterprise marketing experience, with a strong background in field marketing
- Proven success in designing and executing integrated programs that drive measurable pipeline and revenue
- Strong project management and problem-solving skills
- Excellent communication and collaboration abilities across teams and functions
- Proficiency in English
- Hands-on experience with Salesforce, Marketo, 6Sense, and LinkedIn Sales Navigator
- Willingness to travel approximately 25%
- Bilingual English and French preferred for regional engagement in Canada
- Creative, proactive, and resourceful mindset with the ability to thrive in a dynamic environment
Benefits
Comp & perks- Equity awards
- Medical, dental, and vision plan
- Family planning benefits
- Health savings account
- Flexible spending account
- Transportation savings account
- 401(k) retirement savings plan with company match
- Life, accident, and disability coverage
- Business travel accident insurance
- Employee assistance programs
- Disability insurance
- Other well-being benefits
- 5 days of volunteer time off (VTO)
