Product Marketing Director

Tanium

. Own positioning and messaging for the MSP audience, translating the Autonomous MSP value proposition into outcomes MSPs care about .

Posted 9/24/2026full-timeUnited StatesLead💰 $165,000 - $253,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and partner marketing within the MSP ecosystem, with a strong focus on developing positioning, messaging, and go-to-market strategies. Proven ability to engage with MSPs and translate technical offerings into compelling value propositions.

Highest-signal resume keywords

Product MarketingPartner MarketingMSP Ecosystem KnowledgeGo-To-Market StrategyPublic Speaking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B MarketingChannel MarketingPricing StrategyLaunch ManagementContent DevelopmentMarket AnalysisSales EnablementROI Tool CreationTraining DevelopmentCompetitive Analysis

Soft Skills

Strong Written CommunicationVerbal CommunicationPresentation SkillsStrategic ThinkingCollaboration

Tools & Technologies

RMM PlatformsPSA PlatformsMarketing Automation ToolsAnalytics ToolsContent Management Systems

Certifications & Qualifications

BA or BSMBA Preferred

Industry Keywords

Managed Service ProvidersEndpoint ManagementCybersecurityAutomationAI CapabilitiesIndustry EventsPartner EngagementsVendor RelationshipsMarketplace DynamicsChannel Models

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own positioning and messaging for the MSP audience, translating the Autonomous MSP value proposition into outcomes MSPs care about
Own launches for the Autonomous MSP solution, including announcement narrative, launch content, field and partner readiness, and post-launch iteration
Set the vision for the Autonomous MSP presentation on tanium.com, including the MSP landing experience, partner-facing pages, and content journey
Own partner-facing content and through-partner marketing, producing co-brandable content, sales playbooks, battle cards, ROI tools, and training
Adapt positioning and content across solution areas for MSP audiences
Turn design-partner engagements into proof points, reference stories, and speaking opportunities
Represent Tanium in the MSP community at industry events, partner engagements, virtual events, and webinars
Track the MSP competitive landscape and establish Tanium’s differentiation and credibility with analyst relations and PR
Share responsibility for the MSP go-to-market plan and cross-functional cadence, incorporating partner feedback into product direction, pricing, and program design
Work with product management, engineering, product marketing, partner sales, partner enablement, finance, corporate and field marketing, analyst relations, and MSP partners

Requirements

What you’ll need

BA or BS required
8+ years in product marketing, partner marketing, channel marketing, or outbound product management at a B2B technology company
Direct experience marketing a technology platform to or through managed service providers, at a vendor whose revenue runs substantially through MSPs, at an MSP, or at a distributor or marketplace serving MSPs
Working fluency in the MSP ecosystem, including RMM and PSA platforms, distributors and marketplaces, peer groups, and industry events
Demonstrated understanding of MSP business models, including how MSPs price and margin managed services and what drives tooling and platform decisions
Experience taking a new offering or route to market from pre-launch through launch, including field and partner readiness
Exposure to packaging, pricing, and licensing for channel or consumption-based models
Strong written, verbal, and presentation skills
Ability to write for a practitioner-owner audience skeptical of enterprise marketing
Comfortable as a hands-on individual contributor operating at a director level of strategic ownership
Ability to travel up to 25% for partner engagements and industry events
Alignment with Tanium values
Authorized to work in the United States
MBA preferred
Experience marketing AI, automation, or agentic capabilities to a technical operator audience preferred
Experience in endpoint management or cybersecurity, particularly MSP or managed security service offerings, preferred
Existing relationships across the MSP community and public speaking or industry-event experience preferred

Benefits

Comp & perks

Equity awards
Medical, dental and vision plan
Family planning benefits
Health savings account
Flexible spending account
Transportation savings account
401(k) retirement savings plan with company match
Life, accident and disability coverage
Business travel accident insurance
Employee assistance programs
Disability insurance
Other well-being benefits
5 days of volunteer time off (VTO)