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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing analytics, campaign optimization, and performance reporting, with a strong focus on leveraging AI tools and managing multiple campaigns effectively. Proficient in audience targeting, conversion tracking, and utilizing major ad platforms to drive results.
Highest-signal resume keywords
Digital Marketing ExperienceCampaign OptimizationGoogle AdsData Analysis in ExcelMarketo Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Campaign Performance AnalysisAudience TargetingConversion TrackingA/B TestingOptimization RecommendationsBudget MonitoringAd Platform ReportingUTM Parameters SetupPixel ManagementAI Tools for Optimization
Soft Skills
Attention to DetailProactive CommunicationOrganizational SkillsAnalytical MindsetAbility to Learn Quickly
Tools & Technologies
Google AdsLinkedIn AdsMetaDisplay AdsSalesforceMarketoGA4ExcelGoogle SheetsAI Tools
Industry Keywords
B2B TechnologyDigital ChannelsCampaign ExecutionPerformance RisksIntegrated Campaigns
About the role
Key responsibilities & impact- Analyze digital campaign performance, identify trends, and translate data into optimization recommendations
- Support campaign execution across emerging digital channels, including campaign builds, targeting setup, and launch QA
- Monitor daily budget pacing and flag spend or performance risks
- Run optimizations across creative, audiences, and bids
- Use AI tools for performance analysis, reporting, optimization, and automated workflows
- Set up and maintain pixels, UTM parameters, and naming conventions with Marketing Operations
- Validate accurate data flow into Marketo and Salesforce
- Partner with Integrated Campaigns and creative teams to adapt messaging and creative for each platform
- Support A/B testing and incrementality measurement
- Evaluate new ad platforms and features and recommend tests
- Report to the Director of Digital Marketing
Requirements
What you’ll need- Bachelor's degree or equivalent experience
- 3 years of digital marketing experience, preferably in B2B technology
- Solid understanding of paid channels, audience targeting, conversion tracking, and the funnel from click to pipeline
- Hands-on experience with at least one major ad platform, such as Google Ads, LinkedIn Ads, Meta, or Display Ads
- Strong analytical skills and comfort analyzing performance in Excel or Google Sheets, ad platform reporting, and GA4
- Familiarity with Marketo and Salesforce is a plus
- Exceptional attention to detail and accuracy
- Data-driven mindset with ability to turn numbers into actionable recommendations
- Hands-on use of AI tools for analysis, optimization, or workflow automation
- Proactive, transparent communication and early risk flagging
- Ability to learn new platforms quickly
- Strong organization and ability to manage multiple campaigns at once
Benefits
Comp & perks- Equity awards
- Medical plan
- Dental plan
- Vision plan
- Family planning benefits
- Health savings account
- Flexible spending account
- Transportation savings account
- 401(k) retirement savings plan with company match
- Life, accident, and disability coverage
- Business travel accident insurance
- Employee assistance programs
- Other well-being benefits
- 5 days of volunteer time off (VTO)