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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in outbound prospecting and pipeline creation for mid-market segments, with strong skills in customer engagement and personalized communication. Proven ability to collaborate with sales teams and maintain accurate CRM activity while driving metrics-focused results.
Highest-signal resume keywords
BDR/SDR ExperienceOutbound ProspectingCRM Activity ManagementStrong Communication SkillsMetrics-Driven Approach
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline CreationAccount ResearchDiscovery MeetingsSales ReportingSaaS SalesMartech SalesFintech SalesRestaurant Technology SalesPersonalization TechniquesMulti-Account Management
Soft Skills
ConfidenceProfessionalismCuriosityCoachabilityResilienceOrganization
Tools & Technologies
CRM Software
Industry Keywords
Mid-Market SegmentsOutbound SequencesCustomer EngagementRetentionGrowth Pain PointsSenior Decision MakersRestaurantsRetailHealth & BeautyFitness
About the role
Key responsibilities & impact- Own top-of-funnel pipeline creation through strategic outbound prospecting into defined mid-market segments, typically 5–50+ locations
- Research target accounts to personalize outreach and understand each prospect’s business
- Engage Owners, Founders, CMOs, and Operations leaders in value-driven conversations
- Uncover customer engagement, retention, and growth pain points through discovery
- Book qualified discovery meetings for Account Executives and ensure strong handoff context
- Maintain accurate CRM activity, pipeline tracking, and reporting
- Collaborate with Account Executives, Marketing, and Sales Leadership to refine messaging and targeting
- Test, iterate, and improve outbound sequences, messaging, and vertical-specific approaches
- Generate high-quality pipeline by engaging senior decision makers at multi-location brands across restaurants, retail, health & beauty, and fitness
Requirements
What you’ll need- 1–3+ years of BDR/SDR experience, ideally selling into mid-market or SMB+ accounts
- Confidence and professionalism speaking with senior decision makers
- Strong written and verbal communication skills with an emphasis on personalization
- Curious, coachable, and resilient mindset with a desire to grow in sales
- Highly organized and comfortable managing multiple accounts and outreach efforts
- Metrics-driven with a strong sense of ownership and accountability
- Experience selling SaaS, martech, fintech, or restaurant/retail technology is a strong asset
- Legally authorized to work in Canada on a full-time permanent basis
Benefits
Comp & perks- Generous time off plan
- Uncapped commissions
- Hybrid work with assistance making your remote office space comfortable
- Continuous virtual coaching and support
- Comprehensive health benefits
- Subsidized gym membership
- Performance recognition
- Professional development program
- Growth opportunities
- Competitive pay
