Director, Product Management – Customer Data Platform

Target

. Set the overall strategic vision for the product space and product team .

Posted 10/9/2026full-timeMinneapolis • Minnesota • United StatesLead💰 $149,000 - $268,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on building and scaling data platforms, driving measurable outcomes through data-driven decision making, and fostering a culture of transparency and collaboration across diverse teams. Proven ability to lead product discovery, define OKRs, and modernize platforms with a strong emphasis on cloud-native solutions and real-time analytics.

Highest-signal resume keywords

Product Management ExperienceAgile Product DevelopmentData Platform ScalingTeam Leadership and CoachingCloud-Native Architecture

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MetricsOKRsData-Driven Decision MakingAI-Powered AutomationReal-Time AnalyticsCloud MigrationData Quality FrameworksUser StoriesScrum TeamsDecision Engines

Soft Skills

Strong Communication SkillsMentoringNegotiationFeedback DeliveryCollaboration

Certifications & Qualifications

Four-Year Degree or Equivalent Experience

Industry Keywords

MartechAdtechAudience PlatformsPersonalizationEnterprise CollaborationProduct DiscoveryStakeholder RecommendationsP&L Impact AnalysisGovernancePrivacy-Forward Design

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Set the overall strategic vision for the product space and product team
Own business outcomes, product metrics, budget, financials, short- and long-term product goals, and quarterly OKRs
Create interoperability across CDP, upstream data sources, downstream campaign and activation systems, and external partner networks
Guide product strategy, financials, discovery, and execution
Ensure the platform meets standards for reliability, usability, modern architecture, and enterprise scale
Build, coach, and mentor a strong team of product owners
Build a culture of progress, transparency, and efficiency across Product teams
Elevate team performance through insightful, motivating, and constructive feedback
Work with senior leadership and peers to negotiate and remove execution-related barriers
Drive product discovery with key stakeholders to validate hypotheses and concepts with customers
Lead highly complex work across multiple pyramids and interrelated specialties
Leverage data and analytics for competitive analysis, decision-making, product health assessment, effectiveness measurement, P&L impact analysis, and stakeholder recommendations

Requirements

What you’ll need

Four-year degree or equivalent experience
10+ years of product management experience
Experience building and scaling data platforms in martech/adtech, audience platforms, or personalization
Experience leading, coaching, and developing product teams while fostering a culture of transparency, accountability, and enterprise collaboration
Demonstrated ability to work closely with engineering, data science, and architecture teams to develop scalable, cloud-native, near-real-time pipelines and high-reliability systems
Strong communication skills with a proven track record influencing senior leaders and cross-functional stakeholders across large enterprise organizations
Expert in agile product development, including user stories, iterative development, scrum teams, sprints, and personas
Experience shaping complex, multi-pyramid initiatives
Ability to define OKRs, drive measurable outcomes, and lead product discovery using data-driven decision making
Experience delivering AI-powered and agentic automation capabilities, including decision engines and end-to-end workflow automation
Proven success driving platform modernization, including cloud migration, real-time analytics, data quality frameworks, governance, and privacy-forward design
Ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, and external media and technology partners

Benefits

Comp & perks

Comprehensive health benefits, which may include medical, vision, dental, life insurance and more
401(k)
Employee discount
Short term disability
Long term disability
Paid sick leave
Paid national holidays
Paid vacation
Financial, education, and well-being benefits and programs
Remote work arrangement or Hybrid/Flex for Your Day arrangement
Remote team members may travel to HQ up to 4 times a year